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114 items were found using the following search criteria
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Lehigh Steel (Spanish version)
Narayanan, V.G.; Donohue, Laura E.Case HBS-107S10Accounting and ControlLehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead costs in an increasingly customized product line suggests that activity-based costing (ABC) could unlock the secrets of profitability. However, the high fixed-cost structure suggests th...Starting at €8.20
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Developing an ABC Model (Spanish version)
Kaplan, Robert S.Case HBS-110S17Accounting and ControlClassic Pen has diversified from its core blue and black pen business by introducing new specialized colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing (ABC) for an explanation.Starting at €8.20
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Cooper Industries, Inc. (Spanish version)
Piper, Thomas R.Case HBS-202S02FinanceThe executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take.Starting at €8.20
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More Isn't Always Better (Spanish version)
Schwartz, BarryArticle HBS-F0606CMarketingOffering customers too many product choices may decrease their sense of well-being.Starting at €8.20
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Ending the War Between Sales and Marketing (Spanish version)
Kotler, Philip; Rackham, Neil; Krishnaswamy, SujArticle HBS-R0607EMarketingeconomic (a single budget is typically divided between Sales and Marketing, and not always evenly) and cultural (the two functions attract very different types of people who achieve success by spending their time in very different ways). In this article, the authors describe the four types of relationships Sales and Marketing typically exhibit. They provide a diagnostic to help readers assess their companies' level of integration, and they offer...Starting at €8.20
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Value Captor's Process: Getting the Most Out of Your New Business Ventures
McGrath, Rita Gunther; Keil, ThomasArticle HBS-R0705J-EThe high failure rate among new business ventures is usually chalked up to the fundamental uncertainty of the process. In actuality, say McGrath and Keil, flawed ways of assessing and managing ventures may account for the disappointing amount of value they generate. Instead of taking the go/no-go approach, whereby a project either advances toward launch or is killed, decision makers should consider a range of alternatives: recycling the venture b...Starting at €8.20
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Palm (B): 2001
Casadesus-Masanell, Ramon; Boudreau, Kevin; Mitchell, JordanCase HBS-708515-EThis case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the company was deciding whether to split into two separate companies; and, 2005, when the company was migrating from its own OS into Linux. (The last part, set in 2008, is an epilogue). By l...Starting at €5.74
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Palm (A): The Debate on Licensing Palm's OS (1997)
Boudreau, Kevin; Casadesus-Masanell, Ramon; Mitchell, JordanCase HBS-708514-EThis case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the company was deciding whether to split into two separate companies; and, 2005, when the company was migrating from its own OS into Linux. (The last part, set in 2008, is an epilogue). By l...Starting at €8.20
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Palm (D): Epilogue as of 2008
Casadesus-Masanell, Ramon; Boudreau, Kevin; Mitchell, JordanCase HBS-708517-EThis case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the company was deciding whether to split into two separate companies; and, 2005, when the company was migrating from its own OS into Linux. (The last part, set in 2008, is an epilogue). By l...Starting at €5.74
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Palm (C): 2005
Casadesus-Masanell, Ramon; Boudreau, Kevin; Mitchell, JordanCase HBS-708516-EThis case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the company was deciding whether to split into two separate companies; and, 2005, when the company was migrating from its own OS into Linux. (The last part, set in 2008, is an epilogue). By l...Starting at €5.74