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31 items were found using the following search criteria
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Bestseller — Facing a New Competitive Landscape in China
Michael W. Hansen; Marcus Moller Larsen; Torben PedersenCase IVEY-9B11M054-EEntrepreneurship, Marketing, StrategyIn the fall of 1996, Bestseller became one of the first international fashion companies to enter the Chinese retail market. Earlier that year, Allan Warburg and Dan Friis had made contact with the CEO of Bestseller A/S, Troels Holch Povlsen, regarding the prospect of selling Bestseller brands in China, where they felt there were many business opportunities. Holch Povlsen found himself convinced by the two entrepreneurs’ enthusiasm for the Chinese...Starting at €8.20
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Trunk Club - Teaching Note
Grousbeck, I; Kissick, RTeaching Note SGSB-E458TN-EEntrepreneurshipThe Trunk Club case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Four vignettes compose the main body of the case. The first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a situation in which Spaly’s top salesperson threatens to leave with the company’s top five sales reps to start a co...Starting at €0.00
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Trunk Club
Grousbeck, I; Kissick, RCase SGSB-E458-EEntrepreneurshipThe Trunk Club case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Four vignettes compose the main body of the case. The first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a situation in which Spaly’s top salesperson threatens to leave with the company’s top five sales reps to start a co...Starting at €8.20
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Weddington Way
Ellis, J; Randolph, JCase SGSB-E455-EEntrepreneurshipThe case profiles the protagonist, Ilana Stern, founder of Weddington Way—a wedding-related e-commerce site—during the company’s early formation stage. The case begins with an introduction of Stern’s professional background and a portrayal of Stern’s summer between her first and second years at business school, during which the idea and vision for Weddington Way took shape. The case then follows Stern as she digs deeper into the viability of th...Starting at €8.20
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A Class of Their Own: A Brief History of Fashion and Luxury Goods
Baldo, Andrea; Ferraro, FabrizioTechnical Note SMN-689-EStrategyThe technical note provides a short history of fashion to help students understand the importance of fashion trends in the apparel industry. The focus is on understanding the relationship between social changes, fashion consumption and the fashion and luxury goods industry.Starting at €8.20
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Burberry
June Cotte; Marta JarosinskiCase IVEY-9B14A014-EMarketing, StrategyIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Starting at €8.20
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Tokyo Jane
Robert D. Austin; Dana Minbaeva; Simon SchaferCase IVEY-9B14M085-EEntrepreneurship, StrategyTokyo Jane is an accessible fashion jewelry company that makes and markets its products as “luxury for less” by designing, importing and selling fashion jewelry pieces that look luxurious but cost only a fraction of the high-priced items that inspired them. Finished products are air-shipped to company headquarters in Copenhagen, Denmark from factories in China, stocked in the head office and delivered to 400 retail partners —small fashion boutiqu...Starting at €8.20
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Saks Fifth Avenue: Project Evolution
Fairchild, Gregory B.; Kassam-Adams, ShahirCase DARDEN-S-0244-EStrategyThis case is used in Darden's first-year strategy course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The head of strategy for a well-known fashion retailer, Saks Fifth Avenue, and her general management colleagues face critical decisions required to address evolving buying patterns as online retailing becomes an important part of consumer behavior. How should a successful firm organize itself when marke...Starting at €8.20
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Suitsupply: Expanding into China
Tania Habimana; Lukas Held; Julija Babre; Willem HulsinkCase IVEY-9B14M105-EEntrepreneurship, StrategySuitsupply was founded in 2000 in Amsterdam, the Netherlands. The vertically integrated company made its breakthrough in the Dutch suit market, a market highly saturated by up-market luxury brands and a few lower-end and low-quality brands, by offering bespoke high-quality suits at accessible prices. Through using provocative marketing techniques, challenging retail regulations and laws, and educating consumers on overpricing by its competitors, ...Starting at €8.20
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Addons: Targeting Impulse
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCase IVEY-9B14A069-EEntrepreneurship, Marketing, StrategyAddons Retail Private Limited was incorporated in 2006 in Mumbai, Maharashtra, India. The objective behind the venture was to sell lifestyle products and fashion accessories to cater to the impulsive buying urges of urban Indian men and women. The retail chain store sold a range of fashion accessories and products; competitors included both small mom-and-pop stores and kiosks as well as multinational chains. By summer 2014, the founder and direct...Starting at €8.20