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2 items were found using the following search criteria
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Anecoop 2014-2018
Villafuerte Martin, AntonioCase IIST-MI-130-E-EMarketingIn February 2014, the management at Anecoop (the largest horticultural cooperative in Spain and one of the world's largest operators in this sector) reflected on the company’s latest results, the best in its history. To what extent was this performance the result of the actions undertaken in recent years? What new challenges did the cooperative face, and what lines of work should be taken to address them? The present case study describes the orig...Starting at €8.20
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Coca-Cola European Partners. From the Iberian Peninsula to Europe (A)
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Case IIST-DGI-289-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €8.20