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40 items were found using the following search criteria
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Bonnier News In 2019: Driving Take-Off of Digital Publishing
Burgelman, Robert; Melvin, SheilaCase SGSB-SM327-EStrategyWhen Anders Eriksson was appointed CEO of Bonnier News in June 2016, he took the helm of a storied Swedish media business in the midst of a momentous transformation. Bonnier News included three of Sweden’s most important newspapers—Dagens Nyheter (DN), the national paper of record; Dagens Industri (DI), the top business daily; and Expressen, a tabloid that reached roughly half of the country’s population—and the southern Swedish daily HD–Sydsven...Starting at €8.20
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Hiperbaric: B2B 2.0
Foncillas, PabloCase M-1303-EInnovation and Change, Marketing, StrategyThis case touches on the problems faced by a company, a global leader with a presence all over the world, dedicated to selling machinery at high prices ($1 million average purchase) in a B2B environment. The case discusses how and why the company should develop its digital presence as opposed to increasing its commercial presence by hiring more salespeople to sell its products. Should the company look for new salespeople? Does it make sense for i...Starting at €8.20
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Groundbreaking Ideas to Achieve Digital Edge
Rowsell-Jones, AndyArticle ART-2413-EInformation Technologies, Strategy"We will create an app that..." Hearing this phrase in your company may be a hint that you are about to wander down the wrong path. This article explains the correct path to follow in creating a digital edge, which involves combining your company's physical and digital resources in innovative ways that create new capabilities and generate new sources of value and revenue. Citing examples of companies that have done this successfully, the author p...Starting at €8.20
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5 Skills Every Leader Needs to Succeed in the Digital World
Káganer, Evgeny; Zamora, Javier; Sieber, SandraArticle ART-2412-EInformation Technologies, Leadership and People ManagementThe growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organizational structures and practices. And this requires new leadership roles and digitally minded leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with pa...Starting at €8.20
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How Virtuality Impacts the Way Teams Work
Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Article ART-2414-EInformation Technologies, Leadership and People Management, Service and Operations ManagementThe possibility of working virtually is fast moving from the realm of science fiction to reality. Yet as companies increasingly move toward virtualizing work processes, the authors find that digitally mediated relationships can give rise to as many problems as solutions. This article discusses different types of virtual work arrangements that exist today and the impact that various types of virtual work can have on organizational processes and st...Starting at €8.20
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Hiperbaric: B2B 2.0 - Teaching Note
Foncillas, PabloTeaching Note MT-36-EInnovation and Change, Marketing, StrategyThis case touches on the problems faced by a company - a global leader with a presence all over the world - dedicated to selling machinery at high prices ($1 million average purchase) in a B2B environment. The case discusses how and why the company should develop its digital presence as opposed to increasing its commercial presence by hiring more salespeople to sell its products. Should the company look for new salespeople? Does it make sense for...Starting at €0.00
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FotoNation: Leveraging International Knowledge Connectivity
Jung Kwan Kim; Ahreum Lee; Sinéad Monaghan; Ram MudambiCase IVEY-9B16M021-EEntrepreneurship, StrategyIn 2014, FotoNation, an international venture previously located in Ireland, produced innovative solutions for digital photography from its headquarters in California. At the core of FotoNation’s technology were its proprietary algorithms, which were embedded in software and used in over 2 billion digital devices such as the cameras in smartphones. The company placed an emphasis on research, and it had its research and development units in Romani...Starting at €8.20
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Conversion Rate Optimization
Ferrándiz, Luis; Villanueva, Julian; Soldado, PilarTechnical Note MN-389Information Technologies, MarketingEn esta nota se presenta una serie de pautas para aumentar la conversión en un sitio web. Ésta no tiene por qué ser una transacción monetaria, sino que puede tratarse de un registro o de los actos de compartir una noticia, invitar a un amigo, hacerse fan de un club, realizar una descarga, solicitar la prueba de un vehículo, etc. La optimización de un proceso de CRO en un sitio web debe seguir unos pasos estipulados para asegurar su máximo aprovec...Starting at €8.20
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Conversion Rate Optimization
Ferrándiz, Luis; Villanueva, Julian; Soldado, PilarTechnical Note MN-389-EInformation Technologies, MarketingThis technical note presents a series of guidelines for increasing the conversion rate on a website. Conversion need not involve a monetary transaction. The goal could be to get the visitor to complete a registration process, share some news, invite a friend, become a fan of a sports team, download something, request a vehicle test drive, and so on. Conversion rate optimization should follow a series of prescribed steps to maximize its effectiven...Starting at €8.20
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Starbucks's Loyalty Reigns
Murray, MeghanCase DARDEN-M-0903-EMarketingBy July 2015, 20% of Starbucks's payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first mobile marketer of the year award by 2010, introduced its mobile app in 2011, and by 2015, 94% of Facebook users were either fans of Starbucks or friends with someone who was. Th...Starting at €8.20