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21 items were found using the following search criteria
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Snackos SpA (A)
Ferrer, Jordi; Nueno, José LuisCase M-979-EMarketingThis is the first of a three-case series. In February 1993, Giovanni Segni, Strategic Marketing Director of Snackos (Donar International in Italy), was reviewing the AC Nielsen reports he had received the day before. Once again, as in previous years, Snackos figured as the undisputed leader of the savoury snacks sector, with a 53% share of a market worth 755 billion lire.Starting at €8.20
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Snackos SpA (B)
Ferrer, Jordi; Nueno, José LuisCase M-980-EMarketingThis is the second of a three-case series. Having examined the Nielsen reports and the development of savoury snacks sales in the CTK channel (newspaper stands, sweet shops, school, amusement arcades, etc), which was not covered by Nielsen, Giovanni Segni, Snacko's Strategic Marketing Director, reached the conclusion that the 69% market share in individual packs of savory snacks which AC Nielsen gave them was not a realistic figure. A closer esti...Starting at €5.74
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Cafés Ferrachat
Agustín, Antonio; Farrero, E.; Nueno, José LuisCase M-993-EMarketingStarting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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Continente: The relaunch of private label soft drinks
Ferrer, Jordi; Nueno, José Luis; Villanueva, JulianCase M-1049-EMarketingThe private label department at Continente wants to relaunch its soft drinks line, which has a very low market share in its category. Lladó, area manager for private label beverages, has received an interesting offer from Cott and is fancing a number of decisions regarding the possible change of supplier and the marketing mix for the relaunch.Starting at €8.20
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Mercadona-Conservas Ubago: The intersupplier concept – Teaching Note
Audicana J.Teaching Note IIST-PINT-67-E-EService and Operations ManagementTeaching note related to case IIST-0011-E.Starting at €0.00
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Mercadona-Conservas Ubago: The intersupplier concept
Audicana J.Case IIST-PI-67-E-EService and Operations ManagementThe case considers the decision that the President of Conservas Ugago, S.L. Eugenio Martínez de Ubago, ought to take regarding the suggestion that the receives to become an Intersupplier of Mercadona. Conservas Ubago is a small company that works in the canning and preserving of fish, in the South of Spain and competes in a mature market. Mercadona is the leader in Spanish retail in supermarket format and the second operator in commercial distrib...Starting at €8.20
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Profiting from the Long Tail (Spanish version)
Goldstein, Daniel G.; Goldstein, Dominique C.Article HBS-F0606GStrategyCompanies that sell subscription model, "all-you-can-eat," digital content are boosting profits by carefully manipulating consumption.Starting at €8.20