This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Catalog Advanced Search
143 items were found using the following search criteria
-
Burroughs Wellcome and AZT (A) (Spanish version)
Emmons, Willis M.; Nimgade, AshokCase HBS-707S25EconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS acti...Starting at €8.20
-
Media Policy - What Media Policy?
Sonnenfeld, SandiArticle HBS-94407-ELeadership and People ManagementEvery year since 1982, Naturewise Apparel has donated $400,000 to charity through its Corporate Giving Fund. This year, Dana Osborne, the founder and CEO of the children's clothing manufacturer, decided to allow each of the company's regional divisions to decide for itself where the money should go. Her goal was to include all employees in the program and to pay back the various local communities that support the company. Dana's good intentions b...Starting at €8.20
-
Launching the BMW Z3 Roadster (Spanish version)
Fournier, Susan; Dolan, Robert J.Case HBS-502S27MarketingJames McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the November 1996 James Bond hit movie, "GoldenEye", and including other "nontraditional" elements such as a product appearance on Jay Leno's Tonight Show, an offering of a Bond Edition ...Starting at €8.20
-
Causes and Effects (Spanish version)
Cone, Carol L.; Feldman, Mark A.; Dasilva, Alison T.Article HBS-R0307HMarketingMost companies make charitable donations, but few approach their contributions with an eye toward enhancing their brands. Those that do take such an approach commit talent and know-how, not just dollars, to a pressing but carefully chosen social need and then tell the world about the cause and their service to it. Through the association, both the business and the cause benefit in ways they could not otherwise. Organizations such as Avon, ConAgra...Starting at €8.20
-
Harder They Fall (Spanish version)
Kramer, Roderick M.Article HBS-R0310CLeadership and People ManagementThey simplify their lives, remaining humble and "awfully ordinary." They shine a light on their weaknesses instead of trying to cover them up. They float trial balloons to uncover the truth and prepare for the unexpected. They sweat the small stuff. And they reflect more, not less.Starting at €8.20
-
Gilded and Gelded: Hard-Won Lessons from the PR Wars (Spanish version)
Martin, DickArticle HBS-R0310BA golden statue of a winged youth once perched on the roof of AT&T's old headquarters. But when AT&T lowered the 24-foot-high statue for regilding so that it could be placed in the company's new headquarters, the chairman was shocked to discover that the figure was anatomically correct. So he decreed that it also be gelded. The altered "Golden Boy" thus became a metaphor for AT&T's recent embattled history, and it serves as a cautionary symbol fo...Starting at €8.20
-
Oil and Troubled Waters (Spanish version)
Beale, NicholasArticle HBS-F0511FLeadership and People ManagementWhen a crisis forces outside directors to navigate major changes, investors and directors must adopt new roles. The case of Royal Dutch/Shell provides useful lessons.Starting at €8.20
-
Wal-Mart: Nonmarket Pressure and Reputation Risk (B): A New Nonmarket Strategy
David P. BaronCase SGSB-P52B-EEconomicsIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Starting at €5.74
-
Wal-Mart: Nonmarket Pressure and Reputation Risk (A)
David P. BaronCase SGSB-P52A-EEconomicsIn 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press. Wal-Mart was criticized for providing low wages and inadequate health care benefits, driving small merchants out of business, damaging the culture in small towns, harming the environment, and violating workers rights. The company realized t...Starting at €8.20
-
The Runaway Alarm Clock (Spanish version)
Ofek, Elie; Sherman, EliotCase HBS-510S20Entrepreneurshipan alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in order to effectively bring her product to market. These include positioning strategies, choosing the proper channel, potential partnerships,...Starting at €8.20