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78 items were found using the following search criteria
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How Successful Leaders Think
Martin, RogerArticle HBS-R0706C-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In search of lessons to apply in our own careers, we often try to emulate what effective leaders do. Roger Martin says this focus is misplaced, because moves that work in one context may make little sense in another. A more productive, though more difficult, approa...Starting at €8.20
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Universita' Bocconi: Transformation in the New Millennium
Gavetti, Giovanni; Canato, AnnaCase HBS-709406-EStrategySince its foundation in 1902, Bocconi has been a teaching institution with a dominant domestic presence. The case examines the currently unfolding attempt at transforming Bocconi University into a research powerhouse with the ambition to build a strong position among Europe's leading business schools. The case offers a detailed analysis of Bocconi's transformational journey, and illustrates the challenges of changing the mindset of a large portio...Starting at €8.20
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The Flaxil Label (B)
Barron, GregoryCase HBS-909002-EService and Operations ManagementThis case focuses on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration (FDA). The outcome of the negotiation would determine the new label for Mytex's blockbuster drug for arthritis, Flaxil. The negotiation is quite qualitative and differs from the typical price negotiation with which students are familiar. However, at stake was $500 million in Flaxil sales and the safety of millions of patients. The (B)...Starting at €5.74
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The Flaxil Label (A)
Barron, GregoryCase HBS-909001-EService and Operations ManagementThis case focuses on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration (FDA). The outcome of the negotiation would determine the new label for Mytex's blockbuster drug for arthritis, Flaxil. The negotiation is quite qualitative and differs from the typical price negotiation with which students are familiar. However, at stake was $500 million in Flaxil sales and the safety of millions of patients. The (A)...Starting at €8.20
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The Flaxil Label (A), (B), and (C), Teaching Note
Barron, GregoryTeaching Note HBS-909004-EService and Operations ManagementTeaching Note for [909001]. [909002], and [909003].Starting at €0.00
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Fear: The Inhibitor of Action--How Iconoclasts Free Themselves from Fear
Berns, GregoryBook Chapter HBS-7751BC-EHumans possess a stress response system that evolved in very different circumstances than exist today. In fact, the stress system is so important and active that it can override every other system in the brain. It reacts when provoked, and this reaction is powerful enough to derail many of the most innovative people out there. How does an iconoclast squelch the fear of the unknown, the fear of physical harm, and the fear of social isolation that ...Starting at €8.20
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Through the Eye of an Iconoclast: Think Differently by Seeing Differently
Berns, GregoryBook Chapter HBS-7749BC-EDale Chihuly is a prototypical iconoclast: he has single-handedly torn down conventional notions of glass art and created something entirely new in its place. He has been able to do so partly because an accident that left him blind in his left eye forced his brain to reinterpret visual stimuli in a new way. In this chapter, neuroscientist Gregory Berns explains how the iconoclast perceives things differently than most people in order to illustrat...Starting at €8.20
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Brain Circuits for Social Networking: How Successful Iconoclasts Leverage Social Intelligence
Berns, GregoryBook Chapter HBS-7753BC-EA key driver of success for iconoclasts who consistently challenge conventional thinking is social intelligence, or the ability to sell your unconventional ideas to others. Connecting with noniconoclasts depends on two aspects of social intelligence: familiarity and reputation. Both functions can be understood through the circuits in the brain that implement them. This chapter is excerpted from "Iconoclast: A Neuroscientist Reveals How to Think ...Starting at €8.20
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Private Spaceflight: A Case Study of Iconoclasts Working Together
Berns, GregoryBook Chapter HBS-7755BC-EPutting ordinary citizens into space strikes most people as crazy. Space is a frontier that the vast majority of humanity currently has no access to, no interest in, and wonders why anyone should spend exorbitant sums of money to travel to. To even consider such a venture flies in the face of conventional wisdom, which is why the privatization of spaceflight represents a unique case study in iconoclasm. The key players are all people who exemplif...Starting at €8.20
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Doing What Can't Be Done: Learning to Think More Like an Iconoclast
Berns, GregoryBook Chapter HBS-7684BC-EFrom the frontiers of psychology and neuroscience, important new insight into what it takes to think like an iconoclast-and how doing so can lead to greater success This chapter is excerpted from "Iconoclast: A Neuroscientist Reveals How to Think Differently."Starting at €8.20