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12 items were found using the following search criteria
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Acting Entrepreneurially at Renterra
Chris Street; J. Robert MitchellCase IVEY-9B14M140-EEntrepreneurship, StrategyAn entrepreneur has a venture idea that he believes can be successful. After his family’s farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entr...Starting at €8.20
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From TV to Web: Content Strategies for Ads That Drive Online Sales
Teixeira, Thales S.Article ART-2643-EInnovation and Change, Knowledge and Communication, MarketingConsumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful v...Starting at €8.20
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Selling at ServiceBox (B): Heating Contractor's Perspective
Chris Street; J. Robert MitchellCase IVEY-9B16M016-EEntrepreneurship, StrategySupplement case to be used with 9B16M015.Starting at €5.74
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Selling at ServiceBox (A): Jon Clifford's Perspective
Chris Street; J. Robert MitchellCase IVEY-9B16M015-EEntrepreneurship, StrategyIn 2012, an entrepreneur and his business partner have created ServiceBox, a web-based software-as-a-service (SaaS) work order management system for use in plumbing and heating businesses. The product was developed in response to a request from a friend, who owns a plumbing business. The entrepreneur is now ready to sell this product, relying on a subscription-based SaaS business model for revenue. He has scheduled a meeting with a heating contra...Starting at €8.20
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LACHES Exercise. DO Beauty, Originate. Verbideas
Fite, Rosa; Mehta, KandarpExercise EE-19-EExercise Laques of the Verbideas principle of making beauty, operations (plans and actions) corresponding to the originating operation. It is part of the implementation infrastructure. Verbideas is a model of active training in collaborative creativity to help companies turn creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and making beauty (operations). It consists of three movement...Starting at €8.20
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LACHES Exercise. Do Beauty, Originate. Verbideas - Teaching Note
Fite, Rosa; Mehta, KandarpTeaching Note ET-49-EThis instructor's note guides the exercise Laques EE-19 of the Verbideas principle make beauty, operations (plans and actions) corresponding to the originate operation. of Verbideas. It is part of the implementation infrastructure. Verbideas is a model of active training in collaborative creativity to help companies turn creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and making bea...Starting at €0.00
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Evaluation of DOING Beauty. Operations, Plans & Actions. Verbideas
Fite, Rosa; Mehta, KandarpExercise EE-21-EExercise for the evaluation of actions and plans resulting from the operations of the third Verbideas principle HACER belleza. Ejercicio para la evaluación de las acciones y planes resultantes de las operaciones del tercer principio de Verbideas hacer belleza. Verbideas is a model of active training in collaborative creativity to help companies turn creativity into value. Its principles are seeking truth (understanding reality), finding goodness...Starting at €8.20
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Evaluation of doing beauty. Operations, Plans & Actions. Verbideas - Teachiong Note
Fite, Rosa; Mehta, KandarpTeaching Note ET-52-EThis trainer's note guides the evaluation of the actions and plans resulting from the operations of the third Verbideas principle of making beauty, carried out by the participants. Verbideas is a model of active training in collaborative creativity to help companies turn creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and making beauty (operations). It consists of three movements: ...Starting at €0.00
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ORGANON Exercise. Do Beauty, actions, plans. Verbideas - Teaching Note
Fite, Rosa; Mehta, KandarpTeaching Note ET-50-EThis instructor's note guides the ORGANON EE-20 exercise of the Verbideas principle of making beauty, operations (plans and actions) corresponding to the verbideas shaping operation. It constitutes the integrating technique of Verbideas that allows to realise the value proposition. It is part of the implementation infrastructure and is considered the core of creativity in the model. Verbideas is an active collaborative creativity training model t...Starting at €0.00
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Organon Exercise. Do Beauty, actions & plans. Verbideas: Propuestas de valor finales
Fite, Rosa; Mehta, KandarpExercise EE-20-EVerbideas is a model of active training in collaborative creativity to help companies turn creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and making beauty (operations). It consists of three movements: energising, integrating and collaborating and focuses on the person who creates value. Verbideas has original exercises and implementation materials. For an overview and details of t...Starting at €8.20