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3 items were found using the following search criteria
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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IESE Insight. Issue 19. Fourth Quarter 2013
IESE InsightMagazine REV-43-EDecision Analysis, Economics, Entrepreneurship, Finance, Innovation and Change, Leadership and People Management, Marketing, StrategyThis issue will not only help you to make decisions, it will ensure they are smart. Rafael de Santiago shows how to use decision trees, and suggests practical strategies to limit the influence of cognitive biases on your decision-making. Sheena Iyengar offers steps to design more helpful forms of choice, so that you obtain the most benefit from choice with the least effort, for yourself as well as for the consumers and employees you serve. Sebast...Starting at €22.00
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Decision Tools to Keep You on the Right Path
Santiago Hernando, Rafael deArticle ART-2451-EDecision AnalysisSuppose you have a big decision to make, like investing in a project in a context of highly uncertain market conditions. Tools such as decision diagrams can help managers to structure problems, carefully consider alternatives and calculate the risks involved. This article shows how to use decision trees and expected value to improve your decision-making processes. However, don't be fooled into thinking that applying a "scientific" process will gu...Starting at €8.20