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8 items were found using the following search criteria
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IESE Insight. Issue 1. Second quarter 2009
IESE InsightMagazine REV-1-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe launch edition of the IESE Insight review offers four visions to help managers deal with situations of uncertainty in business. Santiago Álvarez de Mon (IESE) explores the keys to embracing uncertainty, helping managers to increase their ethical capital. Rita McGrath (Columbia) presents a portfolio of opportunities that managers can employ to create conditions for internally generated growth. George Westerman (MIT) and Richard Hunter (...Starting at €22.00
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Philip Morris USA: Life After the Master Settlement Agreement (A)
Moore, Marian Chapman; Wicks, Andrew C.; Powell, Elizabeth A.; Correll, BrookeCase DARDEN-S-0157-EStrategyWhen Philip Morris USA (PMUSA) president and CEO Michael Symanczyk took office in 1997, he began to re-envision how to take his company forward in the midst of public outrage over the negative health consequences related to smoking, especially among youth. The case reviews the social and economic history of tobacco and smoking in the United States and provides context surrounding the crisis related to the Master Settlement Agreement (MSA) between...Starting at €8.20
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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Speaking the <i>Lingua Franca</i> of Innovation
Rao, JayArticle ART-2148-EInnovation and Change, Knowledge and CommunicationInnovation is a discipline, a body of knowledge like any other. Unfortunately, our understanding and practice of innovation today is roughly where our understanding of the quality discipline was two or three decades ago. Consequently, we see a lot of executives stumbling in their initiatives. The good news is that, like all disciplines, innovation can be learned, practiced and mastered. As all innovation happens in a community, and the fundamen...Starting at €8.20
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Leadership and Choice Theory
Horniman, Alexander B.Technical Note DARDEN-OB-1052-ELeadership and People ManagementThis technical note explores leadership through the framework of choice theory. As human beings, we actively engage in four strongly interconnected domains of choice: our activities, our thinking, our feelings, and our physiology. Effective leaders understand the behaviors they are choosing and the potential consequences of those behaviors for others. Choice theory provides a framework for choosing behaviors that solve problems and create value. ...Starting at €8.20
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Listen Up! Let's Make a Deal
IESE InsightArticle ART-2503-EKnowledge and CommunicationAs the lead trainer at the National Crisis and Hostage Negotiation Unit of Scotland Yard, Richard Mullender negotiated with the Taliban and helped to free hostages in both Afghanistan and Iraq. Now retired from the police force, he shares his finely honed skills with private sector organizations.Starting at €8.20
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KwikAxess: A New Business Model
Niraj DawarCase IVEY-9B14M071-EEntrepreneurship, StrategyA health services company is planning for an initial public offering. Its new business model is the farming of body parts to feed into the organ supply chain in developed economies to help reduce the waiting lists for organ transplants.Starting at €8.20
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Scribendi
Michael Wurth; Samila, SampsaCase SM-1725-ECorporate Governance, Entrepreneurship, Information Technologies, Innovation and Change, StrategyThis case describes the situation at Scribendi, an online platform to connect writers with English-language editors. Scribendi has developed an AI algorithm to do automatic grammar error correction. The dilemmas in the case are about how the company should take advantage of this algorithm internally and also if and how they should commercialize it. Key challenges are funding and staffing the development and commercialization. The case allows for ...Starting at €8.20