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7 items were found using the following search criteria
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IESE Insight. Issue 1. Second quarter 2009
IESE InsightMagazine REV-1-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe launch edition of the IESE Insight review offers four visions to help managers deal with situations of uncertainty in business. Santiago Álvarez de Mon (IESE) explores the keys to embracing uncertainty, helping managers to increase their ethical capital. Rita McGrath (Columbia) presents a portfolio of opportunities that managers can employ to create conditions for internally generated growth. George Westerman (MIT) and Richard Hunter (...Starting at €22.00
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Are You Ready for the Co-Creation Movement?
Ramaswamy, VenkatArticle ART-1535-EMarketingThe plethora of social networking tools available today, from Facebook to YouTube to blogs, attests to the new paradigm known as co-creation, which the author first described several years ago and now says is poised to take the world by storm. Co-creation is the process by which products, services and experiences are developed jointly by companies and their stakeholders, opening up a whole new world of value. Though increasingly being employed ...Starting at €8.20
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A Question of Principles
Rosanas Martí, Josep MariaArticle ART-1599-EAccounting and Control, Business Ethics and Corporate Social ResponsibilityThe loss of trust, both between people and between companies and institutions, is one of the fallouts of the crisis. The author believes that the secret for recovery lies in understanding the foundations of trust in order to restore it. According to his analysis, trust has real, practical, economic value that increases efficiency and enables the creation of other goods and values. But rather than merely calculating its value and implementing meas...Starting at €8.20
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Six Lessons to Unleash Your Inner Catalyst
Liedtka, JeanneArticle ART-1816-ELeadership and People ManagementThe plug. It shows up every year at forecasting time, when your boss hands you next years revenue target: chances are it has been plugged, extrapolated from last years number plus whatever growth percentage corporate has promised Wall Street, and it is your job to deliver it. Maybe, like many managers, you have some ideas about how to approach that target; you suspect that one or two of them could even turn into something big, but you dont hav...Starting at €8.20
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Lessons From the Crisis for Corporate Finance
Campa Fernández, José ManuelArticle ART-2311-EFinanceAs a result of the crisis, many companies have seen their ability to carry out strategic plans greatly reduced due to financial pressures. This article analyzes how the finance function went off track and overstepped its legitimate bounds, leaving many companies exposed and vulnerable. The author proposes three essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate ...Starting at €8.20
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Clearing the Path to Innovation
Miller, Paddy; Wedell-Wedellsborg, ThomasArticle ART-2316-EInnovation and Change, Leadership and People ManagementFostering innovation is not just about getting people to think differently. If you want to make innovation happen, you need to change the way people act or behave in their daily work. And the best way to do that is to change the environment they work in. This article will help managers take a new approach to the leadership role and think differently about how to foster innovation in their companies. The authors present five key behaviors, which t...Starting at €8.20
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Samsung: How Much Innovation Risk to Take?
IESE InsightArticle ART-2597-EInnovation and ChangeHenrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.Starting at €8.20