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12 items were found using the following search criteria
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Progress Technologies
Pijoan, D.; Baucells Alibés, ManelCase AD-253-EDecision Analysis, EconomicsA manager wants to estimate the sales volume for next year using a list of current and potential customers. For each customer, he has the possible sale and the probability of such sale.Starting at €8.20
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The T-shirt Company
Weber, EricCase C-723-EAccounting and ControlThis case allows for an in-depth analysis of profit variances in a rather simple setting. It is intended for the second part of a Managerial Accounting course after variance analysis has been covered.Starting at €8.20
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The Anatomy of Diffusion
Sánchez, H.; Villanueva, Julian; Nueno, José LuisTechnical Note MN-349-EMarketingThis note introduces the theory of innovation diffusion, using the a range of diffusion curves to illustrate the dynamics. The case explains how these forms (and consequently the speed of diffusion) depend on factors related to the products (relative advantage, compatibility, complexity, ease of trying out the product, observability and risk) and on word of mouth from innovators to imitators. By explaining how these factors affect the speed of di...Starting at €8.20
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Miguel Castaño at Seat
Montoliu, A.; Ballabriga, A.; Torrents J.; Guasch J.; Heukamp, FranzCase AD-286-EDecision Analysis, EconomicsSales forecast for a car sector based on past sales and related macroeconomic data.Starting at €8.20
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Famosa. Global Production Strategy
Lago, AlejandroCase P-1085-EService and Operations ManagementIn 2003, Famosa, one of the top ten toy manufacturers in the world, underwent a restructuring process that entailed moving most of its production to China. This restructuring process forced the production manager to rethink the company's entire production strategy and face some fundamental challenges. On the one hand, production in China lowered costs but lengthened delivery times, which reduced flexibility in adapting production to demand. In a...Starting at €8.20
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Nike Football Team Sports: Agility as an Engine for Growth
Mitchell, Jordan; Sachon, MarcCase P-1089-EService and Operations ManagementIn 2007 Nike EMEA decided to significantly grow Football Team Sports (FTS, people playing football in amateur clubs), which up to then had been a small part of its business. Nike had to face the challenge of how to serve the growing FTS business with a supply chain that traditionally relied on demand generation via marketing. Amateur clubs, on the other hand, would be heavily influenced by the popularity of the professional clubs - or latest resu...Starting at €8.20
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Eye Care Multifocal Lenses: Information for the Business Manager
Cebrecos, Enrique; Stein, GuidoCase E-128-EMarketing, Service and Operations ManagementOn Monday January 12, 2009 the medical director of Buenavista, had just made a telephone call to Alejandro asking for a quotation for 4,000 DifraCare multifocal lenses and 8,000 MonoCare monofocals. After months of careful preparation, Alejandro Lanzagorta, a Business Manager at Eye Care, the market leader in the development and marketing of ophthalmic products was at last going to be able to sit down and negotiate with Dr. Rud Mackay, the medica...Starting at €8.20
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Forecasting at The GAP Company (A)
Ariño, Miguel AngelCase AD-317-EEconomicsThis case is used to make annual and quarterly company forecasts. It can be used in two sessions, the first focusing on the annual forecast and the other on the quarterly forecast.Starting at €8.20
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Hausdorf Company
Ariño, Miguel AngelCase AD-319-EEconomicsThis case study is useful for discussing how to organize sales forecasts in a company with many products affected by seasonal fluctuations. It also illustrates how proper inventory management can substantially boost company profits.Starting at €8.20
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Baby Dolls. Move to China (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Aguirreamalloa Arizaga, Javier; Rosique M.Case F-870-PBFinanceA doll manufacturer, with strong seasonal sales concentrated between October and December, is considering moving its production to China. The consequences of this decision for the P&L account and balance sheets, as well as for the rest of the organization - sales, strategy, production, finance, staff, etc. - need to be analyzed.Starting at €8.20