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39 items were found using the following search criteria
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Monnikenheide
Mei Qi; Lieven DemeesterCase IVEY-9B13D020-EEntrepreneurship, Leadership and People Management, Service and Operations Management, StrategyFounded in 1973 with a vision of inclusion, integration and normalization, Monnikenheide had pioneered a series of innovative approaches to improve the quality of life of people with mental disabilities. It had introduced some of its practices to local partners in China, India and Indonesia and now had the most sought-after facilities in Belgium for families with special-needs children and other family members. At the age of 69, the co-founder of...Starting at €8.20
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Microsoft South Africa: Corporate Entrepreneurship and Innovation
Helena Barnard; Jonathan MarksCase IVEY-9B14M161-EEntrepreneurship, StrategyA new managing director of Microsoft South Africa was appointed in 2007 at a low point in Microsoft South Africa’s dominance of the software industry. He set out to address the issues by focusing on four pillars: people (employees), partnerships, revenue and local relevance. The latter included regulatory compliance requirements regarding social transformation and meeting the stringent Broad Based Black Economic Empowerment codes. The managing di...Starting at €8.20
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Diversidad e inclusión en Xerox corporation: el caso de Xerox expaña. nota del instructor
Hidalgo Pérez, AntonioTeaching Note IIST-FHINT-43Knowledge and CommunicationNota para el profesor del caso FHI-43Starting at €0.00
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CIBC: Fostering an Inclusive Culture, Leading with Gender
Alison Konrad; Lindsay BirbragerCase IVEY-9B16C027-ELeadership and People ManagementIn June 2013, the senior vice-president of talent management of the Canadian Imperial Bank of Commerce (CIBC), recognized an organizational need at the bank. He realized that, to build a strong workforce, CIBC needed to move from simply filling diversity targets through recruitment to a focus on the development and advancement of a leadership talent pool. Towards that goal, he appointed the vice-president of executive talent management to lead a ...Starting at €8.20
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Andrea Grobocopatel y su compromiso con la diversidad
Hidalgo Pérez, A.; Hernández Rdguez-Mancheño, C.Case IIST-FHI-58El caso analiza la trayectoria profesional y personal de Andrea Grobocopatel. En el año 2016 Andrea combina sus cargos como miembro del Consejo de Administración del Grupo Los Grobo, compañía fundada por su padre junto a su hermano Gustavo y ella, y la presidencia de la Fundación Flor. Andrea piensa que en Los Grobo nunca han existido problemas de desigualdad entre hombres y mujeres. Sin embargo, al Consejo de Administración de la compañía llegan...Starting at €8.20
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Red Hat Canada: Bridging the Gender Gap
Alison Konrad; Ramasastry ChandrasekharCase IVEY-9B18C041-EStrategyIn August 2017, the Canadian country leader of Red Hat Inc., an open source software company, was reviewing the progress made by the Canadian subsidiary of the American multinational in bridging the gender gap. The subsidiary had met its target of increasing the ratio of women in its sales team from 5 per cent in August 2014 to 40 per cent in July 2017. The country leader was examining ways to leverage the takeaways from the four-year experience ...Starting at €8.20
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Google LLC: The Diversity Manifesto and Leader Candour
Raymond B. Chiu; Fernando OliveraCase IVEY-9B18C046-ELeadership and People ManagementIn August 2017, a memo written by an engineer at Google LLC (Google) was leaked to the public, revealing fractured communication and leadership at Google. Labelled an “anti-diversity manifesto” by its detractors, the memo set off a public controversy overStarting at €8.20
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Lemon Tree Hotels: Opening Doors for Everyone
Shuchi Srinivasan; Akshay Milap; Pearl Malhotra; Harsh Dadhich; Ajay KathuriaCase IVEY-9B18M181-EStrategyOn January 1, 2017, the head of sustainability initiatives at Lemon Tree Hotels (Lemon Tree) in India reflected on the future of the company’s inclusion and diversity initiative. Since the inception of the initiative in 2007, Lemon Tree had become the largest employer of persons with disabilities in the Indian hospitality industry. In 2014, Lemon Tree had set itself an ambitious target of increasing the share of opportunity-deprived individuals, ...Starting at €8.20
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IESE Business School Insight 151
IESE InsightMagazine REV-85Information Technologies, Innovation and Change, Leadership and People Management, StrategyLas grandes ideas del siglo XX están en la picota en el XXI. El siglo multipolar. Entrevista con el decano de Harvard Business School, Nitin Nohria. Como vincular competitividad e inclusión Cuatro claves para mejorar la seguridad y defensa europeas. Entrevista con el director ejecutivo de la Agencia Europea de Defensa, Jorge Domecq. La economía y la ausencia de violencia están intrínsecamente relacionadas. ¿Magnifica nuestro cerebro la polarizaci...Starting at €22.00