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2 items were found using the following search criteria
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A Service Model for Cultural Excellence
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080-EKnowledge and Communication, Service and Operations ManagementCulture, that intrinsic expression of humankind, has somehow grown remote from the general public. Arts and cultural institutions, just like their business counterparts, urgently need to find new audiences, meet changing demands and consider their business models afresh. The whole sector needs to reinvent itself, says the author. But how? Beatriz Muñoz-Seca recommends that arts and cultural institutions focus not so much on their products as on c...Starting at €8.20
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Un modelo de servicio para la excelencia cultural
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080Knowledge and Communication, Service and Operations ManagementLa cultura se ha alejado de la sociedad. Las instituciones culturales, al igual que las empresariales, necesitan urgentemente hallar nuevas audiencias, satisfacer los cambios en la demanda y repensar sus modelos de negocio. Según Beatriz Muñoz-Seca, todo el sector ha de reinventarse. Pero, ¿cómo? la autora recomienda no centrarse tanto en los productos como en crear experiencias más enriquecedoras para el cliente. Para ello propone la Secuencia d...Starting at €8.20