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11 items were found using the following search criteria
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A Service Model for Cultural Excellence
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080-EKnowledge and Communication, Service and Operations ManagementCulture, that intrinsic expression of humankind, has somehow grown remote from the general public. Arts and cultural institutions, just like their business counterparts, urgently need to find new audiences, meet changing demands and consider their business models afresh. The whole sector needs to reinvent itself, says the author. But how? Beatriz Muñoz-Seca recommends that arts and cultural institutions focus not so much on their products as on c...Starting at €8.20
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Speaking the <i>Lingua Franca</i> of Innovation
Rao, JayArticle ART-2148-EInnovation and Change, Knowledge and CommunicationInnovation is a discipline, a body of knowledge like any other. Unfortunately, our understanding and practice of innovation today is roughly where our understanding of the quality discipline was two or three decades ago. Consequently, we see a lot of executives stumbling in their initiatives. The good news is that, like all disciplines, innovation can be learned, practiced and mastered. As all innovation happens in a community, and the fundamen...Starting at €8.20
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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Samsung: How Much Innovation Risk to Take?
IESE InsightArticle ART-2597-EInnovation and ChangeHenrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.Starting at €8.20
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Want to Innovate? Then Act Like a Start-up
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593-EEntrepreneurship, Innovation and ChangeIt is wrong to assume that established companies cannot beat start-ups at breakthrough innovation. Many companies weaken their breakthrough innovation abilities by focusing on execution and the incremental innovation that goes with that. Drawing on insights from their new book, The Innovation Paradox, the authors highlight how established companies can change the rules of the game and master breakthrough as well as incremental innovation. ...Starting at €8.20
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Six Keys to Release Ideas for Profitable Growth
Ener, HakanArticle ART-2642-EEntrepreneurship, Innovation and ChangeAs the recession fades, corporate leaders need to switch from crisis mode to thinking more seriously about how to grow revenues and create value once again. Corporate entrepreneurship -- the creation of new businesses inside established corporations -- offers a strategy for profitable growth, and serves as an attractive alternative to old, acquisition-led, inorganic growth strategies. Based on the author's work collaborating with companies to hel...Starting at €8.20
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Idea Generation and Selection
Hutchison-Krupat, JeremyExercise DARDEN-OM-1580-EService and Operations ManagementThis exercise teaches participants how to generate ideas and brainstorm and helps to remove the perception that idea generation is a process that only “super-creative people” can do well. It not only shows participants how to generate valuable ideas, but also highlights barriers to doing so. Suitable for students in either full-time or executive MBA programs as well as executive education programs, this exercise can also be used in any setting ai...Starting at €8.20
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How Design Can Boost Social Impact and Business Results
Sosa, Manuel E.Article ART-3169-EInnovation and Change, Service and Operations ManagementMany managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring togethe...Starting at €8.20
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Harnessing the Crowd in the Age of the Machine
IESE InsightArticle ENT-3672-EInformation Technologies, Innovation and ChangeOf the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated by technology, crowd-based co-creation still relies on the best human abilities -- an important ...Starting at €8.20
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When the product offer isn't clear, change the way people think about it
Boulongne, RomainArticle 75531StrategyIf your potential customers are scratching their heads, consider "priming" them with a goal to accomplish. Goal prompts, along with analogies and prototypes, can help position your products strategically, according to IESE’s Romain Boulongne.Starting at €8.20