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11 items were found using the following search criteria
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El declive de las calles comerciales
Nueno Iniesta, José LuisArticle ART-2454Marketing, Service and Operations ManagementTras seis años de crisis, las empresas han aprendido que hoy deben ir a buscar al consumidor allí donde se encuentre: en una tienda insignia en las principales avenidas; de forma efímera con una pop-up store que sorprenda al viandante en un lugar poco habitual; en Internet (e-commerce), en el móvil (mobile commerce) y en las redes sociales (social commerce); o combinando estas experiencias con un establecimiento cli...Starting at €8.20
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Moda rápida: un modelo que rompe moldes
Caro, Felipe; Martínez de Albéniz Margalef, VíctorArticle ART-2565Service and Operations ManagementCuando oímos hablar de "pronto moda" o "moda rápida", enseguida pensamos en gigantes como Zara o H&M. Pero existe mucho desconocimiento sobre cómo se vale del sistema de respuesta rápida (QR, por sus siglas en inglés) y de la planificación de surtidos dinámicos para reducir drásticamente la duración de los procesos de diseño, abastecimiento, producción y distribución. En este artículo, los autores ofrecen una definición más clara y precisa de "pr...Starting at €8.20
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Inspire, diverge, converge: 3 steps to better decisions
Stremersch, StefanArticle ART-3302-EDecision Analysis, MarketingBusiness leaders are under more pressure than ever to resolve strategic dilemmas. Citing research contained in his book, IESE professor Stefan Stremersch proposes a three-pronged approach that can spur your organization toward greater profitability and success.Starting at €8.20
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Inspiración, divergencia, convergencia: tres pasos para tomar mejores decisiones
Stremersch, StefanArticle ART-3302Decision Analysis, MarketingEl contexto actual de incertidumbre plantea un problema estratégico tras otro. Para resolverlos, quizá recurres a los métodos habituales. Te propongo uno que funciona, basado en combinar "inspiración, divergencia y convergencia". Pruébalo y conduce tu empresa hacia mayores cotas de éxito y rentabilidad.Starting at €8.20
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IESE Business School Insight, 154
IESE InsightMagazine REV-86-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Finance, Innovation and Change, Leadership and People Management, StrategyThe new responsibilities of business for people, the planet and our future prosperity. As the tide turns against single-use plastics, know where your business stands. Interviews with Lise Kingo (U.N. Global Compact) and Juvencio Maeztu (IKEA). Leadership qualities, and a PPP framework, for the SDGs. Giving and receiving feedback better. 5 tips to knock an M&A disaster on its head. The effect of worldview on relational mobility. Decide ethically, ...Starting at €22.00
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IESE Business School Insight 154
IESE InsightMagazine REV-86Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Finance, Innovation and Change, Leadership and People Management, Strategy¿Está preparada tu empresa para cumplir los objetivos de desarrollo sostenible (ODS)? El incierto futuro del negocio del plástico. Entrevistas con Lise Kingo (Pacto Mundial de Naciones Unidas) y Juvencio Maeztu (IKEA). Cualidades de liderazgo y un modelo de acuerdos público-privados para cumplir con los ODS. Cómo mejorar la gestión del feedback. Cinco claves para acertar con las fusiones y adquisiciones. La relación entre las diferencias cultural...Starting at €22.00
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Suministrando a ZARA: Mejora de la eficiencia y de la calidad en Happy Punt
Sabrià, FredericCase P-1197Business Ethics and Corporate Social Responsibility, Leadership and People Management, Service and Operations ManagementStarting at €8.20
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Supplying ZARA: Improving Efficiency and Quality at Happy Punt
Sabrià, FredericCase P-1197-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, Service and Operations ManagementHappy Punt, a Spanish supplier of Inditex (owners of the ZARA brand), designs garments and later has them manufactured by a Korean subcontractor in Cambodia. The Cambodian plant operates in accordance with the strict requirements Inditex imposes on all its suppliers. Nevertheless, while visiting the Cambodian plant, a Happy Punt executive contemplates the possibility of improving the different processes.Starting at €8.20
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Retail revolution. How retailers can prepare for an omnichannel future
IESE InsightDossier 76196Marketing, Service and Operations ManagementDigitalization, the pandemic and climate crises, supply-chain disruptions and inflation have shaken up retail. And despite the push to get back to normal, for retail, normal doesn’t exist. As the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Featuring interviews with Oscar Garcia Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile Exchange, formerly at Stel...Starting at €15.00
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IESE Business School Insight, 162. Retail Revolution
IESE InsightMagazine 76203Decision Analysis, Economics, Marketing, Service and Operations Management, StrategyAs the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Plus: Tell the story of your career using the metaphors of the river or the race. The dark side of empowerment. A board to-do list. Green investing. Arcano’s Marta Hervas explains the rise of impact investing. Dr. Carlos Archilla-Cady has become an advocate for disability inclusion, including in space travel. OCBC Bank...Starting at €22.00