This case analysis traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary, Natural Waters of Viti Limited, the first company in Fiji extracting, bottling and marketing, both domestically and internationally, artesian water coming from a virgin ecosystem found on Fiji's main island of Viti Levu. The case reviews the growth and market expansion of this highly successful company with the brand name FIJI Natur...

The Endangered Wildlife Trust (EWT) had been in existence for 35 years and up until recently had grown organically by taking on new projects as they arose. While this had had the advantage of the EWT maintaining its relevance, the EWT had lost focus as a result. A new fundraising strategy was developed in 2008 before the impact of the financial credit crisis and the resulting economic downturn. The downturn affected the amount of funds the EWT re...

La Endangered Wildlife Trust (EWT) había estado en la existencia por 35 años y sube hasta hace poco tiempo había crecido de manera orgánica adquiriendo nuevos proyectos a medida que se presentaran. Mientras que esto había tenido la ventaja del EWT que mantenía su importancia, el EWT había perdido el foco consecuentemente. Una nueva estrategia fue desarrollada en 2008 antes del impacto de la crisis del crédito financiero y del descenso económico r...

Plus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.

When the bar is raised, you have to jump higher. This magazine will inspire you to think like an entrepreneur. M. Julia Prats, Marc Sosna and Sylwia Sysko-Romanczuk share the insights of business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall. Tony Dávila and Marc Epstein challenge the myth that breakthrough innovation is the sole terrain of start-ups and show that established companies can...

The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of 2015-that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimac...

In June 2013, The Coca-Cola Company (TCCC) launched Coke Life, a naturally sweetened but sugar-reduced carbonated soft drink. Coke Life complemented TCCC's established product line consisting of Coca-Cola Classic, Diet Coke, and Coke Zero. Coke Life substituted a portion of the sugar component with stevia leaf extract and contained 35 per cent less sugar than Coca-Cola Classic. TCCC claimed that “Coke Life is for adults looking for a great tastin...

This article explores how senior managers might choose to address the challenge of environmental sustainability, not just for the sake of it being a moral imperative, but to perform their fiduciary responsibilities and to prepare their companies for the disruptive changes that the future holds. Given the gulf between how senior managers perceive the world and how activists, journalists and legislators see it, the path toward better environmental ...

How green stimulus may be the key to cranking up economic recovery after the crisis. How to flourish in your career. Margarita Oliva on brokering business across borders in emerging markets. Three startups apply innovation to socioeconomic problems during COVID-19. Inclusive transformation depends on building ecosystems to catalyze change. The pandemic has changed the way we learn. What to do with your money in the current market. Rethinking supp...

Shake Shack was a fast, casual restaurant chain with a strong focus and great efforts on sustainability and corporate responsibility. Despite its stated environmental commitments, however, its core product offering-the hamburger-was extremely taxing on th