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Six Keys to Release Ideas for Profitable Growth
Ener, HakanArticle ART-2642-EEntrepreneurship, Innovation and ChangeAs the recession fades, corporate leaders need to switch from crisis mode to thinking more seriously about how to grow revenues and create value once again. Corporate entrepreneurship -- the creation of new businesses inside established corporations -- offers a strategy for profitable growth, and serves as an attractive alternative to old, acquisition-led, inorganic growth strategies. Based on the author's work collaborating with companies to hel...Starting at €8.20
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From Identifying Needs to Generating Opportunities
Vilà, Joaquim; Camps, XavierArticle ART-3168-EInnovation and Change, StrategyWhen companies encounter problems, they tend to jump straight to solutions. Yet, it can be far more effective to reframe the initial challenge on the basis of customers' needs. This is a key component of design thinking, an approach many companies are using to transform some of the seemingly intractable problems they face. Based on extensive research and practice in this area, the authors outline the initial phase of design thinking, consisting o...Starting at €8.20