This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Catalog Advanced Search
6 items were found using the following search criteria
-
La Boulange: Exiting to a Large Strategic Buyer (B)
Siegel R; Kiessig ACase SGSB-E478B-EEntrepreneurshipThis case is taught in a course called Formation of New Ventures and is intended to help students evaluate the pros and cons of a buyout from a strategic acquirer. Students are asked to first critically examine the working dynamic and governance structure between Rigo, Lepinard, and other leaders in the company. Then they are asked to evaluate the attractiveness of a buyout offer at a time when the company is fruitfully growing. Students are u...Starting at €5.74
-
La Boulange: Exiting to a Large Strategic Buyer (A)
Siegel R; Kiessig ACase SGSB-E478A-EEntrepreneurshipThis case is taught in a course called Formation of New Ventures and is intended to help students evaluate the pros and cons of a buyout from a strategic acquirer. Students are asked to first critically examine the working dynamic and governance structure between Rigo, Lepinard, and other leaders in the company. Then they are asked to evaluate the attractiveness of a buyout offer at a time when the company is fruitfully growing. Students are u...Starting at €8.20
-
Developing a Superior Brand Essence Statement
Whitler, Kimberly A.Technical Note DARDEN-M-0892-EMarketingBrands make promises to consumers, but where do these promises come from? How do brand teams decide what promise to make? This is where the brand essence statement (BES) comes in. It is a document, picture, video, or some other communication vehicle that captures, usually in words and visuals, the intrinsic nature and indispensable quality that makes the brand unique, compelling, and meaningful to the target. Importantly, the BES goes far beyon...Starting at €8.20
-
Hedging Vignettes
Conroy, Robert M.Case DARDEN-F-1750-EFinanceThese vignettes consider three companies facing a hedging decision, The Coca-Cola Company, Starbucks, and American Airlines. Each one has exposure to price risk. Students are tasked with making a recommendation in each situation and assessing the criteria that should be considered in making that decision.Starting at €8.20
-
Starbucks's Loyalty Reigns
Murray, MeghanCase DARDEN-M-0903-EMarketingBy July 2015, 20% of Starbucks's payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first mobile marketer of the year award by 2010, introduced its mobile app in 2011, and by 2015, 94% of Facebook users were either fans of Starbucks or friends with someone who was. Th...Starting at €8.20
-
El futuro del consumo
D'Andrea, GuillermoArticle ART-3121Marketing, Service and Operations ManagementEl usuario del futuro vivirá pegado a la "tecnología ponible" -los wearables-, se moverá en coches autónomos y dedicará menos horas al trabajo. Ello ha modificado el patrón de consumo, que ahora es omnicanal. A partir de sus investigaciones sobre la evolución del sector minorista y los desafíos que supone la digitalización, Guillermo D'Andrea ofrece una serie de pistas para que las marcas y los comercios puedan adaptarse al consumidor del ...Starting at €8.20