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Responsible and Sustainable Tourism
Malagarriga, Pili; Vaccaro, AntoninoTechnical Note BEN-134-EBusiness Ethics and Corporate Social ResponsibilityThe purpose of this paper is to present a definition of responsible tourism (RT) as a business and consumer practice that approaches tourist activity from a global perspective that is mindful of the environmental, social and economic challenges facing our planet. It is divided into five sections: the first section gives a general overview of the industry in terms of its changes, challenges and opportunities; the second section defines the concept...Starting at €8.20
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Iberostar: Wave of Change: A Family Business Face to Face With a Global Problem
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCase E-223-EEntrepreneurshipDuring the World Travel Market (WTM), held on November 5 and 6 in London, the Wave of Change movement, promoted by Iberostar Group, received the highest award at the International Travel & Tourism Awards in the category, "Outstanding contribution to the travel & tourism industry" It also garnered the prestigious WTM World Responsible Tourism Award, for which it won the prize for "Best for reducing plastic waste" However, the company had not propo...Starting at €8.20