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13 items were found using the following search criteria
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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Game CoLab: Can It Connect Indie Game Developers
Collin Sellman; T.S. RaghuCase IVEY-9B14M158-EEntrepreneurship, StrategyIn July 2014, nine months after they had developed a collaborative workplace for independent video game developers in Phoenix, Arizona, the two founders of the Game CoLab were discussing how to move the business forward. Using the Lean Startup method, they had designed their business model and opened a coworking space where they could also hold meetings, competitions and games showcases. However, they now face two challenges — declining membershi...Starting at €8.20
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Betaspring and the Startup Accelerator Movement
Michael A. Roberto; Matthew Los KampCase IVEY-9B15M125-EEntrepreneurship, StrategyBetaspring was a mentorship-driven startup accelerator program for technology and design entrepreneurs. Founded in Rhode Island in 2009, it was one of the highest-ranked and longest-operating accelerators in the United States and was notable for being headquartered outside Silicon Valley. However, debate had emerged about the value provided by accelerators, and in August 2014 Betaspring faced two crucial strategic questions. Had a bubble emerged ...Starting at €8.20
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Impulsar la innovación a través de la iniciativa emprendedora en el seno de Chiesi
Castelltort, Albert; Davila, AntonioCase E-193Entrepreneurship, Innovation and ChangeChiesi Farmaceutici desarrolló un nuevo programa para crear una cultura más emprendedora en su división de España. El programa se basaba en los principios de Lean Startup, según los que los empleados debían pasar de una idea seleccionada a desarrollar un negocio. Sin embargo, al final de programa surgieron retos no previstos.Starting at €8.20
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Driving Innovation Through Intrapreneurship at Chiesi (Portuguese Version, Brazil)
Castelltort, Albert; Davila, AntonioCase E-193-PBEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20
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Driving Innovation Through Intrapreneurship at Chiesi
Castelltort, Albert; Davila, AntonioCase E-193-EEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20
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El método Lean Startup
Nwelati Artillo, B.Technical Note IIST-DGIN-81Innovation and ChangeLa nota técnica es un documento introductorio al método Lean Startup. Bautizado con este nombre por Eric Ries, este método está siendo empleado por emprendedores y grandes empresas de todo el mundo para sus procesos de innovación. Algunos conceptos que leerás en esta Nota Técnica (Aprendizaje validado, producto mínimo viable, motores de crecimiento…) te harán entender la lógica y simplicidad de Lean Startup para evitar el despilfarro de tiempo....Starting at €8.20
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GE Appliances: Reshoring Manufacturing - Supply Chain Management and Industrial Engineering Analysis - Teaching Note
Blankenship Jr., Charles P.Teaching Note DARDEN-S-0331TN3-EStrategyTeaching Note for product S-0331Starting at €0.00
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Agile Development
Cowan, Alex; Grushka-Cockayne, YaelTechnical Note DARDEN-OM-1711-EService and Operations ManagementThis technical note is designed to introduce general management students to the body of work associated with agile and its current state of practice. While anchored in a simple 68-word manifesto, agile now offers guidance on applied practice across ideation, design, development, and deployment of working products. This note describes how teams use agile to focus their work and apply current practice across disciplines like design thinking, Lean S...Starting at €8.20
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Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20