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14 items were found using the following search criteria
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Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
Kevin Au; Bernard Suen; Na Shen; Justine TangCase IVEY-9B10M101-EEntrepreneurship, StrategyTommy Li was a designer and brand consultant renowned for his black humour and bold visual impact. With business spanning Hong Kong, China, Macau, Japan, and Italy, Tommy Li was one of the few Hong Kong designers to have entered the international market. In his ten years of experience as a design staff member, Li learned that getting the right clients was the key to a successful design consultancy business. Therefore, Li set up his own company to...Starting at €8.20
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Internationalization of Koyo Jeans from Hong Kong
Kevin Au; Bernard Suen; Na Shen; Justine TangCase IVEY-9B11M053-EEntrepreneurship, Marketing, StrategyWilliam Cheung owned an apparel wholesaler and a boutique shop that sold his clothing designs in Hong Kong. After attending a fashion exhibition in France, he realized his products were lacking compared to European brands. This experience motivated him to improve his jeans designs, and he soon registered “Koyo” as an independent company. He went on to become the first Hong Kong designer embraced by the French department store Galeries Lafayette. ...Starting at €8.20
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Dr. Mak Lap Ming
John S. Haywood-Farmer; Josephine ChiuCase IVEY-9B11D017-ELeadership and People Management, Service and Operations Management, StrategyDr. Mak Lap Ming, an obstetrician and gynecologist who operated two clinics in Wan Chai, Hong Kong, was contemplating retirement. Now that his own child was financially independent and thus relieved some of the pressure on Mak, he was wondering if it made financial sense to retire soon. He also wondered what the immediate consequences of retirement would be and if semi-retirement was a viable option. To that end, he could work with a partner and ...Starting at €8.20
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Prada: To IPO or Not to IPO: That Is the Question
Stephen SappCase IVEY-9B12N017-EFinance, StrategyPrada currently requires a significant amount of capital both to re-finance debt that is maturing in the next six to twelve months and to finance its intended growth into the Asian (especially Chinese) markets. Since financial markets are aware of Prada’sStarting at €8.20
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Melco Crown Entertainment: Rolling the Dice and Other Ways to Raise Capital
Stephen Sapp; Matthew GrayCase IVEY-9B12N018-EFinance, StrategyThe case deals with how the investment banker advising the chief financial officer of Melco Crown Entertainment Limited (MCEL), a casino and entertainment company based in Macau, will suggest the company finance two new gaming resorts currently under construction. The development of these properties has stopped because of insufficient funding, and project timelines have started to be questioned. A decision regarding the best means to raise the ne...Starting at €8.20
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Diamond Cab: Investment of a Venture Philanthropy Fund
Kevin Au; Anna Po Yung Tsui; Ross CheungCase IVEY-9B13M077-EEntrepreneurship, StrategyDiamond Cab has developed a business model to provide improved transportation for wheelchair users. The model shows that services considered as social welfare can actually be profitable, as wheelchair users have increasingly demanded better transportation beyond inconvenient rehab buses and commercial taxis. Diamond Cab has navigated the regulatory environment and cultural norms of Hong Kong to offer its award-winning service, and other cities ha...Starting at €8.20
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Hyundai Securities: International Expansion
Won-Yong Oh; Kyle YoonCase IVEY-9B14M052-EStrategyFirms in Korea’s securities and brokerage industries have experienced fierce competition in the domestic market, which has led to international expansion being considered a popular strategic alternative. The chief executive officer of Hyundai Securities Co., Ltd., a Korean securities firm, envisions his company becoming the “pan-Asian market leader.” As a result, he is pursuing an international expansion strategy in Hong Kong and Singapore. Howev...Starting at €8.20
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The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property
Hugh Stephens; Charles KrusekopfCase IVEY-9B15M030-EStrategyThe vice-president of policy for the Cable and Satellite Broadcasting Association of Asia (CASBAA) was asked to deal with the growing problem of signal piracy in the Philippines. CASBAA was an organization of 125 companies involving all elements of the pay television industry in Asia, including major multinational content and broadcasting companies, as well as leading Philippine cable distributors. These were multinational content producers and b...Starting at €8.20
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Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion
Kevin Au; Howard Lam; Shi Yu Lu; Icy Fong Ling Ngai NGAICase IVEY-9B18M170-EEntrepreneurship, StrategyThe chief executive officer of Bamboos Health Care Holdings (Hong Kong) Ltd. (Bamboos) started her entrepreneurship journey in 2005 with a telephone and a fax machine. She created a platform to match the demand from patients or their relatives with the supply of services from health care professionals. After 12 years in operation, following one consistent business model, Bamboos was listed on the main board of the Hong Kong Stock Exchange. Despit...Starting at €8.20
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OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
Howard Lam; Chi Fai Chan; Icy Fong Ling Ngai NGAICase IVEY-9B19A016-EEntrepreneurship, Marketing, StrategyOpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to ...Starting at €8.20