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18 items were found using the following search criteria
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Splash: Ready to Make Waves
Hari Bapuji; Niraj Dawar; Nigel GoodwinCase IVEY-9B06A033-EEntrepreneurship, Marketing, StrategySplash Corporation has been dubbed the next Unilever - not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and...Starting at €8.20
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Zappos.com:Developing a Supply Chain to Deliver now!
Hoyt, David; Marks, MichaelCase SGSB-GS65-EService and Operations ManagementZappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service—it wanted to “wow” everyone who interacted with the company, from customers to e...Starting at €8.20
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Zappos.com:Developing a Supply Chain to Deliver now! Teaching Note
Hoyt,, David; Marks,, MichaelTeaching Note SGSB-GS65TN-EService and Operations ManagementTeaching note for case GS65Starting at €0.00
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Nike Football Team Sports: Agility as an Engine for Growth
Mitchell, Jordan; Sachon, MarcCase P-1089-EService and Operations ManagementIn 2007 Nike EMEA decided to significantly grow Football Team Sports (FTS, people playing football in amateur clubs), which up to then had been a small part of its business. Nike had to face the challenge of how to serve the growing FTS business with a supply chain that traditionally relied on demand generation via marketing. Amateur clubs, on the other hand, would be heavily influenced by the popularity of the professional clubs - or latest resu...Starting at €8.20
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Ferreiro, Lda.
Nueno, José Luis; Segarra, José Antonio; Benjumeda, AgustínCase M-1230-EMarketingAfter 15 years in foreign markets, which account for 90% of invoicing, Ana Sousa, businesswoman and founder of Ferreiro Lda., considers the challenges of the future in the competitive global footwear market. Product diversification, the opening of sales offices abroad, integration in a chain of stores, the industrial option, organizational changes, and preparing her future successor are just some of the issues that require her attention.Starting at €8.20
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The Hard Discount Model in Retailing
Sachon, MarcTechnical Note PN-465-EService and Operations ManagementDuring the 1990s and early 2000s the hard discount retail channel has seen tremendous growth. In this technical note we analyze the elements that form the strategic foundation of this business model and provide a detailed analysis of the underlying operations.Starting at €8.20
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Gallina Blanca Star- Africa: To Launch or not to Launch a Bouillon Tablet Enriched with Vitamin A
Szecowka, Bianca; Renart, Lluís G.Case M-1238-EMarketingSince the 1970s Spanish company Gallina Blanca has had a substantial competitive presence in the African market, where it sells Jumbo bouillon tablets, competing mainly with Nestlé's "Maggi" line of products. In October 2007 managers at Gallina Blanca must decide whether or not to launch a JUMBO bouillon tablet fortified with vitamin A in Africa. If they decide to go ahead, they will have to determine the details of the launch plan and the forese...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Vietnam (B)
Roberto GalangCase IVEY-9B11M119-ECorporate Governance, Marketing, StrategyThis case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).Starting at €5.74
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Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A)
Roberto GalangCase IVEY-9B11M118-ECorporate Governance, Marketing, StrategyBetween 2004 and 2011, the Universal Robina Corporation (URC) launched its first ready-to-drink bottled tea product, C2, in three Southeast Asian markets: the Philippines, Vietnam, and Indonesia. URC’s founder hoped to replicate the success that ready-to-drink tea had achieved in China and Japan. Because of the differences in competitive tactics and consumer preferences in each market, URC needed to modify its strategic plan for each to improve t...Starting at €8.20