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Airbnb: What´s Next : Prioritizing Opportunities in Southern Europe
Capizzani, Mario; Kim, Tommy; Obersriebnig, StefanCase M-1339-EMarketing, StrategyThe general manager for Airbnb in Spain and Portugal, Jeroen Merchiers is pondering about several issue as he prepares to delegate responsibilities in Iberia and take on a larger European role. Airbnb, the peer-to-peer tourist accommodation market place that was one of the most successful representatives of the so called "share economy¿ had experienced tremendous growth since its inception in 2008. The spectacular growth was based, besides its ...Starting at €8.20