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4 items were found using the following search criteria
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BCN Brand: Selling Barcelona Around the World
Sicart, Sara; Oliver, XavierCase M-1340-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps created BCN Brand, an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. Its goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle - a strategy that has been a resounding s...Starting at €8.20
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BCN Brand: Selling Barcelona Around the World - Teaching Note
Oliver, XavierTeaching Note MT-42-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps turned BCN Brand into an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. The goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle. The strategy had been a resounding suc...Starting at €0.00
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Am I Messing It Up?: Frequent Ethical Issues in Business
Pilkis, Tomas; Calleja, RicardoTechnical Note BEN-144-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementBusiness is a very important element of human societies, contributing with efficient and innovative solutions of human needs, creating and distributing economic value. Moreover, many people work in business in different positions and functions, where they (can) serve the needs of others and society, enter into professional and personal relationships, learn and grow individually. In a word, business is in itself good, an honest profession. Howeve...Starting at €8.20
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Deepa Bachu (A): Design Thinking at Pensaar Design
Graeber, Thomas; Schwartzstein, Joshua R.; Migdal, AmramCase HBS-923026-EService and Operations ManagementIn this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company's zero-accident goal. The case contains information on the conglomerate ITC and its subsidiary, ITC Paperboard and Specialty Papers (PSPD), along with background on worker safety trends in India. During Pensaar...Starting at €8.20