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11 items were found using the following search criteria
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Victor Quiñones; Julia Sagebien; Marisol Perez-Savelli; Eva Perez; Jennifer CatinchiCase IVEY-9B09A020-EEntrepreneurship, Marketing, StrategyTwo inexperienced, but strongly committed, entrepreneurs face the hassles of a new venture: exporting dough from Puerto Rico to cities in the United States with large numbers of Puerto Rican immigrants who are longing nostalgically for their beloved pan sobao (bread made with vegetable shortening). With thousands of Puerto Ricans living in and/or moving to the United States and after several incidents of fraud by partners of the entrepreneurs, th...Starting at €8.20
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States (Spanish version)
Julia Sagebien; Jennifer Catinchi; Eva Perez; Marisol Perez-Savelli; Victor QuiñonesCase IVEY-9B09AS20Entrepreneurship, Marketing, StrategyDos inexpertos, pero fuertemente confiado, empresarios hacen frente a los molestias de una nueva empresa: exportando la masa hecho en Puerto Rico a las ciudades en los Estados Unidos donde se encuentran una gran cantidad de inmigrantes puertorriqueños que están deseando nostálgicamente para su querido pan sobao (pan hecho con manteca vegetal). Con millares de puertorriqueños que viven en y/o que se mueven a los Estados Unidos y después de varios ...Starting at €8.20
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Birzeit Pharmaceutical Company: Marketing from Palestine
Yara Asad; Ilan AlonCase IVEY-9B10A027-EEntrepreneurship, Marketing, StrategyBirzeit Pharmaceutical Company (BPC), established in 1974, had successfully completed a number of mergers and had overcome challenges and development phases in order to secure a strong position in its local market, Palestine, as well as introduce a wide range of products in the export market. BPC’s continuous success, despite political instability and continuous restrictions on its growth and expansion, led the company to focus beyond its local p...Starting at €8.20
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Burger King: Developing a Marketing Mix for Growth
Fabrizio Di MuroCase IVEY-9B15A055-EMarketing, StrategyIn 2015, Burger King, one of America's oldest fast-food chains, continues to face fierce competition from McDonald's, Wendy's and the emerging fast-casual restaurant chains. As a result, Burger King needs to develop a marketing mix that will distance it from its competitors and narrow the gap with McDonald's, the industry leader. The marketing mix will also influence Burger King’s allocation of resources between domestic and international markets...Starting at €8.20
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Innovis Telecom: Entrepreneurial Internationalization
Ariño, Africa; Tatarinov, KatherineCase SM-1627-EDecision Analysis, Service and Operations Management, StrategyInnovis was a telecom services start-up founded in 2010 in India. Due to certain government regulations banning the import of telecom equipment from China, Innovis managers saw that the survival of the company was at risk and that it would have a greater competitive advantage if it were to provide its services in countries outside India. Within the first five years of its existence, and with limited resources, the company had already expanded to ...Starting at €8.20
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Innovis Telecom: Entrepreneurial Internationalization - Teaching Note
Ariño, Africa; Tatarinov, KatherineTeaching Note SMT-116-EDecision Analysis, Service and Operations Management, StrategyInnovis was a telecom services start-up founded in 2010 in India. Due to certain government regulations banning the import of telecom equipment from China, Innovis managers saw that the survival of the company was at risk and that it would have a greater competitive advantage if it were to provide its services in countries outside India. Within the first five years of its existence, and with limited resources, the company had already expanded to ...Starting at €0.00
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Wendy's: A Plan for International Expansion
Fabrizio Di MuroCase IVEY-9B18A052-EMarketing, StrategyIn the summer of 2018 in the United States, Wendy’s faced an important decision related to its international markets. The company had a small international presence; of its 6,537 restaurants worldwide, only 637 restaurants were located in international markets. The company was faced with a saturated and stagnating U.S. market and fierce competition from a number of fast food rivals, including McDonald’s Corporation, Burger King Corporation, and C...Starting at €8.20
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Paga: Ending Cash’s Reign in Emerging Markets
Ciesinski, Stephen; Montgomery, LucyCase SGSB-E748-EEntrepreneurshipTayo Oviosu founded Paga in 2009 to make life possible for the millions of Nigerians who operated in a cash-first environment. Paga helped users send money through peer-to-peer transactions, pay utility bills, and store money in a digital wallet. Paga launched a valuable human agent network throughout Nigeria, which enabled the company to build trust with customers and grow its user base significantly. By November 2020, Paga had over 26,000 agent...Starting at €8.20
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MarketForce: Building an Operating System for Merchants in Africa
Ciesinski, Stephen; Montgomery, LucyCase SGSB-E809-EEntrepreneurshipTesh Mbaabu started MarketForce to help bring technology to the thousands of Kenyan merchants who ran corner shops that were often a centerpiece of their communities. MarketForce began as an inventory ordering platform for merchants, but has quickly evolved into a comprehensive operating system that merchants can use to unlock new revenue streams and grow their businesses. The team has expanded from Kenya into four new African countries and hope...Starting at €8.20
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Mercadona Tech: Separating the Shower From the Bathtub
Villanueva, Julian; Ferrándiz, LuisCase M-1396-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced ?510m in e-commerce, but half of those sales (?263m) were done where the ...Starting at €8.20