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Dorna Sports SL: Managing the MotoGP World Championship
Davila, Antonio; Lladó, Miquel; Sastre Boquet, IsaacCase SM-1645-EStrategyThe case describes the organization of the MotoGP motorcycle world championship, focusing on the role performed by Dorna Sports. The case describes Dorna's 360º strategy that involves deploying the company in all aspects of the organization of the competition: media management, event management, and sponsorships/advertising management. The case describes how the organization of the competition has evolved in reaction to a changing economic and me...Starting at €8.20