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18 items were found using the following search criteria
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National Dairy: Defending Market Leadership
Subrat Sarangi; Debasis PradhanCase IVEY-9B15A001-EEntrepreneurship, Marketing, StrategyThe head of marketing and sales at National Dairy, a quasi-government co-operative enterprise in the Indian state of Odisha, is hounded by the threat from private milk marketing firms that are attempting to overtake the monopoly position enjoyed by National Dairy for close to three decades. The title company’s field salesforce provides intelligence reports from the market, indicating that National Dairy’s authorized retailers and bulk customers (...Starting at €8.20
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Hungry Hogs: The Hot Dogs from India
Sonia Mehrotra; V RamLakhan Annavarpu; Mansi Soni; Surbhi BafnaCase IVEY-9B15M086-EEntrepreneurship, StrategyIn 2009, a former engineering student set out with some like-minded friends to create a unique fast food service in Bangalore. Hungry Hogs Private Limited adapted a classic western favourite — hot dogs — to the local palate. The company went on to experience substantial success with revenues in excess of INR 7 million in 2013. The founding partner who set the business in motion must decide between expanding his successful business through franchi...Starting at €8.20
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Clover Food Lab: Sustainability as Competitive Advantage
Michael Crooke; Mark Chun; Amanda KastelicCase IVEY-9B16M046-EEntrepreneurship, StrategyBy July 2012, the founder of Clover Food Lab (Clover) had created a profitable business that served locally sourced, organic, vegetarian fast food. Over the course of four years, Clover had grown from one food truck parked on the Massachusetts Institute of Technology (MIT) campus in Cambridge to five food trucks and two brick-and-mortar restaurants in the metropolitan Boston area. With loyal customers advocating for the brand, the CEO knew that h...Starting at €8.20
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iFLYTEK: Leading Chinese Speech Technology
Jingui Xie; Zhiying Liu; Muhammad Adnan Zahid Chudhery; Renzhi YuCase IVEY-9B16M064-EEntrepreneurship, StrategyBy 2014, iFLYTEK was a proven leader in the Chinese speech technology industry with over 70 per cent of the domestic market; however, the company’s growth had become stagnant. As competitive pressures were rising, iFLYTEK’s chief executive officer needed to determine whether the company should continue to pursue its current business-to-business strategy or instead adopt new opportunities in the business-to-consumer market.Starting at €8.20
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Bimbra 4x4: The Growth Dilemma
Sunil George Mathew; Kirti SharmaCase IVEY-9B16A007-EMarketing, StrategyBimbra 4x4 was established in 2010 as an after-market customization service providing aesthetic and functional modifications for off-road vehicles. The platform of choice was a utility vehicle called the Mahindra Thar, popular for its bare-bones design that allowed for a wide range of modifications. Bimbra 4x4 adopted a buffet-like approach to its business, where customers were able to pick and choose options to completely customize their vehicle...Starting at €8.20
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Value Innovation By Chobani
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B16M180-EEntrepreneurship, StrategyFounded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn th...Starting at €8.20
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Kaffeine: The Nepalese Café Opportunity
Kevin Xo; Zach Hamel; Eric MorseCase IVEY-9B17M084-EEntrepreneurship, StrategyIn early 2013, three young Nepalese entrepreneurs were deciding whether to launch Kaffeine, the first of a large chain of coffee shops, in Kathmandu, the capital city of Nepal. As experienced entrepreneurs, the partners were interested in a recently vacated location near Durbar Marg, a major street and shopping destination in Kathmandu that represented a unique opportunity to build a highly successful coffee chain. Coupled with the increasing tre...Starting at €8.20
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Loblaw in Canada's Stagnant Grocery Market
Ruhama Quadir; Kelly WhiteheadCase IVEY-9B17M169-EStrategyIn September 2016, Loblaw Companies Limited (Loblaw), Canada’s largest grocery retailer, was facing disappointing financial results, with net income in the previous quarter down 14.6 per cent from 2015. The chairman of Loblaw, needed to evaluate how to move forward in an increasingly competitive industry. With Sobeys Inc. at a close second to Loblaw’s market share and with food inflation significantly affecting the prices of produce, the chairman...Starting at €8.20
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Fastenal: Losing its Fast Growth to Amazon Business
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B17M170-EStrategyFastenal was one of the largest U.S. industrial supply companies, with the highest operating margin among its competitors. It was known and awarded for its innovative industrial vending solutions. With the launch of Amazon Business in the industrial distribution space in 2012, Fastenal’s performance began to decline. In 2017, Amazon Business obtained patents for a drone-based delivery system. This, combined with Amazon’s power of low cost, raised...Starting at €8.20
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Devils Backbone Brewing, LLC: An Idea Brews
Fairchild, Gregory B.; Floyd, CaseyCase DARDEN-S-0300StrategyThis case is used in Darden´s required first-year course, "Strategic Thinking and Action." In 2015, Steve and Heidi Crandall, the founders of Devils Backbone Brewing, LLC (DBB), were looking back on eight years of unanticipated success and significant growth. DBB had created a destination, a brand, and beer that drew people from all over, and it was the largest craft brewery in its region. The entire community, not just loyal beer drinkers, had ...Starting at €8.20