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40 items were found using the following search criteria
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United Beverages: Product Development Genius or One-Hit-Wonder?
Chao, Raul O.; Kavadias, Stylianos (Stelios)Case DARDEN-OM-1335-EService and Operations ManagementUnited Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty, as well as resource allocation issues as they define the new product-development strategy for United Beverages.Starting at €8.20
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Vincor: Project Twist
Niraj Dawar; Kelly Kretz; Eric SingerCase IVEY-9B08A002-EMarketingThe alcohol cooler (refreshment) market in Canada was already crowded, but the marketing manager at Vincor believed there was still room for a new entrant, provided it was sufficiently differentiated. The case provides market research information on which the decision-maker relies to develop a product positioning. Trade-offs need to be made between various positioning options and costs. The case deals with marketing issues from the perspective of...Starting at €8.20
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Acme Medical Imaging
Donald A. PillittereCase IVEY-9B08D004-EEntrepreneurship, Service and Operations Management, StrategyAfter negotiations with a key supplier for lower prices and quicker turnaround go nowhere, two employees of Acme Medical Imaging realize there's no more low-hanging fruit to pick to keep their project on time and on budget -- no more concessions from external parties, no more superficial, short-term fixes. They have to convince their chief executive officer and the project team to take a hard look at internal processes. From the perspective of Op...Starting at €8.20
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Phillips Foods, Inc. - Introducing King Crab to the Trade
Frederic Brunel; Deborah UtterCase IVEY-9B09A004-EEntrepreneurship, MarketingBy 2006, Phillips Food Inc. had grown into one of the largest seafood businesses in the United States and was the number one U.S. brand for crab meat. The company comprised a restaurant division, a foodservice products division that sold to restaurants, and a retail products division that sold to grocery stores. In August, 2006, Phillips' product manager was responsible for defining the communication strategy decisions required to launch its new ...Starting at €8.20
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Your Home is a Good Place, Inc.
Kevin Coulson; Zane SwansonCase IVEY-9B09A025-EEntrepreneurship, Marketing, Service and Operations Management, StrategyYour Home is a Good Place, Inc. was a unique business. It brought together homeowners, contractors and other service suppliers in a one-stop shopping environment that emphasized convenience as a marketing strategy. Your Home is a Good Place, Inc. (YHGP) needed to know more about the demand in the area and to decide how to attract both suppliers of services and customers as well as promote the business and build a brand identity. The owner has dec...Starting at €8.20
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GPS-to-GO Takes on Garmin
Donald A. PillittereCase IVEY-9B09A027-EEntrepreneurship, Marketing, StrategyGPS-to-GO is a successful company that has a wealth of brilliant researchers and scientists who have created advanced global positioning systems (GPSs) for complex air-traffic control and logistics systems. Now, the vision of one of the up and coming managers is to use GPS-to-GO's knowledge to dominate the consumer market with premium-priced and feature-rich GPS units. Even though GPS-to-GO is far ahead in terms of GPS technology, the consumer ma...Starting at €8.20
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Blue Orb: A Company in Transition
Michael R. Bowers; Peter J. McAlindonCase IVEY-9B10M084-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies face many challenges as they struggle to move from the start up to growth phase. Management may need to develop new talents. Infrastructure will need to be built and new activities engaged. Blue Orb is such a company. In the summer of 2009, the management team at Blue Orb was transforming the company from a research driven organization, with a specialty product serving a small market, to a direct market retailer playing in the video gam...Starting at €8.20
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High Mountain Technologies
Dan ThompsonCase IVEY-9B10N019-EEntrepreneurship, FinanceHigh Mountain Technologies is a diversified research and manufacturing company that produces a wide array of products based on patented technology. A certified management accountant has been given the assignment of completing a capital budgeting analysis of two projects — a GPS transmitter and surveillance aircraft. Rogers has been instructed to calculate the net present value for each project, including an appropriate cost of capital, so that th...Starting at €8.20
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LumiSmart (A): Answering the Call for Negawatts
Stewart Thornhill; Ellen M. BrownCase IVEY-9B11M031-EEntrepreneurship, StrategyThe president and chief executive officer (CEO) of an established Toronto-based boutique consulting firm is in the process of expanding his company’s core competency from the largely mature tech sector to the new and rapidly growing field of clean technology. During this time, the CEO is introduced to an inventor and an entrepreneur who have developed a waveform technology that they claim will instantaneously reduce electricity consumption by 30 ...Starting at €8.20
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LumiSmart (B): Answering the Call for Negawatts
Stewart Thornhill; Ellen M. BrownCase IVEY-9B11M032-EEntrepreneurship, StrategyThis supplement to LumiSmart (A): Answering the Call for Negawatts explores how the development of the clean technology might be financed.Starting at €5.74