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Devium's Dash: Crowdfunding a Venture on Kickstarter
Simon Parker; Ken MarkCase IVEY-9B12M097-EEntrepreneurship, StrategyIn 2010, a hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested $10,000 of his own money plus $3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional ret...Starting at €8.20