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13 items were found using the following search criteria
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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The Kinkajou Bottle Cutter
Ron MulhollandCase IVEY-9B13A034-EEntrepreneurship, MarketingThe inventor of the Kinkajou, a portable glass bottle cutter, has successfully completed a crowd-sourced financing campaign. His funding goal of $75,000 was considered to be quite ambitious and the timeframe in which he aimed to secure the funding was only 30 days. He managed the campaign impressively and exceeded his goal on the last day of the campaign. At this point in his business development, this entrepreneur has secured an offshore manufac...Starting at €8.20
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Flex Technology
Grushka-Cockayne, Yael; Carraway, Robert L.; Sorenson, TravisCase DARDEN-QA-0811-EDecision AnalysisAfter years of development, William Krause knew that 2014 was the year to “go big or go home.” His Flexible Herbert Screw, a medical device intended to support the healing of fractured collarbones (clavicles), was ready for launch, and he had accumulated the necessary cash-$1 million by his reckoning-needed to comfortably see him through the start-up phase. Although evidence in favor of the invasive device was still inconclusive, other key player...Starting at €8.20
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Vic Progressive - Launch of SkyTrack
Kersi Antia; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B15A041-EEntrepreneurship, MarketingThe president of Vic Progressive Diamond Drilling, a Canadian enterprise based in Sussex, New Brunswick that provides products and services to mining companies, is reviewing the progress in the market launch of SkyTrack, a new product designed for use in difficult terrain exploration by large mining corporations. Feedback during field trials has been favourable; the innovation is, in fact, customer-led. There is also evidence that this multipurpo...Starting at €8.20
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The Tata Nano: What Went Wrong
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B15A053-EMarketing, StrategyIn 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian car market would expand by 65 per cent. But despite the car’s initial popularity, the final demand for it was low. By 2012, the Nano plant was operating at only 25 per cent of its capacity, and by 2014, Nano production was limited to only three days per week. After introducing the Nano Twist and ...Starting at €8.20
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Fitbit: The Business about Wrist
Xiaoke Xu; Xin (Shane) WangCase IVEY-9B16A012-EMarketingOn August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw gr...Starting at €8.20
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Outsourcing, Near-sourcing, and Supply Chain Flexibility in the Apparel Industry (A)
Ovchinnikov, Anton S.; Pyshkov, AlexanderCase DARDEN-QA-0854-EDecision AnalysisTimm Veizenburg is an entrepreneur who is reviving his family’s tradition of dress-shirt making. He realizes that an issue that initially looked like a markdown management problem may, in fact, be rooted in procurement. Operating in the modern data-rich environment, Timm asks an associate to prepare data about one product line, and together they examine the company’s current procurement practice, where the production is outsourced to supply chain...Starting at €8.20
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Outsourcing, Near-sourcing, and Supply Chain Flexibility in the Apparel Industry (B)
Ovchinnikov, Anton S.; Pyshkov, AlexanderCase DARDEN-QA-0855-EDecision AnalysisTimm Veizenburg is an entrepreneur who is reviving his family’s tradition of dress-shirt making. He realizes that an issue that initially looked like a markdown management problem may, in fact, be rooted in procurement. Operating in the modern data-rich environment, Timm asks an associate to prepare data about one product line, and together they examine the company’s current procurement practice, where the production is outsourced to supply chain...Starting at €5.74
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Immuno-Genetics Inc.: Technology for Predicting Immune Response
Thomas FunkCase IVEY-9B16A061-EEntrepreneurship, MarketingResearchers at the Ontario Veterinary College had formed a company, Immuno-Genetics Inc., to develop new technologies to measure the immune response of dairy cows by using a blood test and skin thickness test on individual cows. Cows who showed a high immune response were unlikely to contract a number of common diseases. The test results thus allowed dairy producers to determine the likelihood of cows having health problems over their lifetimes. ...Starting at €8.20
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K9FuelBar: An Energy Treat for Dogs
Thomas Funk; Carol HutchinsonCase IVEY-9B17A017-EEntrepreneurship, MarketingIn 2015, a nutritionist and dog lover developed a new canine energy bar called K9FuelBar. This product was made of all-natural, non-genetically modified, organic ingredients. In doing some investigation, the product's developer realized there could be a small, but sufficient, market to make her product commercially viable. At this point, she needed to evaluate and decide on the best method of distribution for her product. She identified multiple ...Starting at €8.20