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2 items were found using the following search criteria
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The Professor Proposes
Gregory S. Zaric; Michael LeffCase IVEY-9B06E017-ECorporate GovernanceA professor is shopping for a diamond engagement ring. He finds one with certain specifications for a certain price, and wishes to determine if the price of the diamond is fair. He collects data on the prices and characteristics (cut, colour, clarity and carats) of several hundred diamonds from three Internet wholesalers. This case can be used for linear regression analysis with categorical variables as well as other statistical techniques.Starting at €8.20
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Matchstick Inc.: Word-of-Mouth Marketing (B)
Allison Johnson; Ken MarkCase IVEY-9B10A020-EMarketingThis is a supplement to Matchstick Inc. (A), product 9B10A019. The cases introduces students to how brands are starting to put in place non-traditional advertising, such as word-of-mouth campaigns. The founder of Toronto-based Matchstick Inc. is working on a campaign for the Ketel One vodka brand. Ketel One, managed by Diageo, a global beverage firm, is trying to increase its awareness and sales in the Canadian market. Ketel One's brand manager h...Starting at €5.74