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8 items were found using the following search criteria
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Amazon as an Employer
Jyotsna Bhatnagar; Shweta Jaiswal ThakurCase IVEY-9B16C006-EEntrepreneurship, Leadership and People ManagementAmazon was the biggest Internet-based retailer in the United States and had frequently been featured on lists of the most admired companies. In 2015, The New York Times published an article that portrayed Amazon as a ruthless employer with brutal human resource management practices and a toxic work atmosphere. Employees were divided in their opinions: some found the culture invigorating and others found it hard to survive in. Leaders in the indus...Starting at €8.20
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Nestlé's Alliance for YOUth (A)
Reiche, Sebastian; Liao, YuanCase DPO-438-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Starting at €8.20
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Nestlé's Alliance for YOUth (B)
Reiche, Sebastian; Liao, YuanCase DPO-439-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Starting at €5.74
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Siemens Employer Branding B: Who Owns the Brand (B)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1371-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era where digitalization and data science was key in engineering, it found itself competing for talent with the likes of Google, Apple or Microsoft, while being perceived as a much less attractive place for work than these hotshot companies. Indeed, when performing a survey Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative compa...Starting at €5.74
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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Excelco Equipment: Attracting Young Talent in Singapore
Pei-Chuan Wu; Adelyn TohCase IVEY-9B20C022-ELeadership and People Management, StrategyIn August 2018, Excelco Equipment Pte. Ltd. (Excelco), based in Singapore, was facing challenges in recruiting talented young workers. The company’s senior staff would retire soon, and the majority of its workers were above the age of 40. Excelco had enjoyed a stable workforce flow for several decades, but now its employees were aging, and it needed to attract young workers. Excelco’s executive director was proud of the company’s family culture a...Starting at €8.20
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Employer Branding: What It Is and Why It Matters
Whitler, Kimberly A.; Young, SarahTechnical Note DARDEN-M-1003-EMarketingThis technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attribute ratings among seven different top employer brands. Finally, they will have a better understanding of how to assess, build, and enhance a company’s employer brand.Starting at €8.20
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Sahyadri Farms: Growing in the Agritech Field
Preeti Jain; Jyotsna Bhatnagar; Narain GuptaCase IVEY-W28518-EService and Operations Management, StrategyThe farmer producer company (FPC) Sahyadri Farmer Producer Company Ltd. (Sahyadri Farms) commenced with a mission of safeguarding fair compensation to the small landholding farmers of India in exchange for their produce and hard labour. Sahyadri Farms was a market leader in grape exports, especially to Europe, but when export freight charges shot up dramatically due to the unprecedented COVID-19 pandemic in 2020, the company was forced to enter i...Starting at €8.20