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Hurry! Only 3 left in stock! When scarcity signals are most powerful
Calvo, Eduard; Cui, Ruomeng; Wagner, LauraArticle ART-3397-EMarketing, Service and Operations ManagementMany retailers disclose product availability to get customers to buy, but does it really boost sales and profits? By studying this effect in online retail, we identify the contexts where scarcity signals are most powerful.Starting at €8.20
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IESE Business School Insight, 162. Retail Revolution
IESE InsightMagazine 76203Decision Analysis, Economics, Marketing, Service and Operations Management, StrategyAs the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Plus: Tell the story of your career using the metaphors of the river or the race. The dark side of empowerment. A board to-do list. Green investing. Arcano’s Marta Hervas explains the rise of impact investing. Dr. Carlos Archilla-Cady has become an advocate for disability inclusion, including in space travel. OCBC Bank...Starting at €22.00
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Retail revolution. How retailers can prepare for an omnichannel future
IESE InsightDossier 76196Marketing, Service and Operations ManagementDigitalization, the pandemic and climate crises, supply-chain disruptions and inflation have shaken up retail. And despite the push to get back to normal, for retail, normal doesn’t exist. As the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Featuring interviews with Oscar Garcia Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile Exchange, formerly at Stel...Starting at €15.00