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DAZN - The Netflix of Sports
García-Castro, RobertoCase AD-371-EDecision AnalysisDAZN delivered sports contents directly to consumers using an over-the-top service (OTT) media service. OTT was synonymous with subscription-based video-on- demand services streamed directly over the Iinternet (toon a laptop, tablet or smartphone) without the need to install complicated TV- set-top boxes or antennaes in the house. The case discusses a particular situation where thefootball sports rights tofor stream soccer matches online streamin...Starting at €8.20
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MX Player: Content, Strategy, and Monetization of India’s Biggest Homegrown OTT (Streaming) Platform
Santosh Patra, Anushka KulkarniCase IVEY-W34304-EKnowledge and Communication, StrategyWhen the new chief executive officer joined MX Player, the video streaming business in India was undergoing a content boom and witnessing many changes due to shifting media consumption patterns and the penetration and exponential growth of Western video streaming platforms such as Netflix and Amazon Prime Video. The structure of the Indian video-streaming content and consumer market was changing, with global streaming platforms inadvertently segm...Starting at €8.20