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2028 items were found using the following search criteria
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Marketing Antidepressants: Prozac and Paxil (Spanish version)
Moon, Youngme; Herman, KerryCase HBS-510S05MarketingDescribes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to respond to the introduction of generic Prozac into the market.Starting at €8.20
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Skeleton in the Corporate Closet (HBR Case Study and Commentary)
Kirby, JuliaArticle HBS-R0206A-ELeadership and People ManagementPreparations for GPC's 75th anniversary are in full swing when the company archivist, David Fisher, uncovers a stash of letters from the founder to a wartime sweetheart. Amid Hud Parker's declarations of devotion is a page featuring formulas for GPC's first product, Parkelite. But it seems clear from the document that Hud Parker was not the miracle plastic's true inventor. David recalls that a lawsuit was brought against the company in 1938 by th...Starting at €8.20
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry
Michael Pich, Ludo Van der Heyden, Nicolas HarleCase INSEAD-4974-EService and Operations ManagementThe case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days. The more traditional approach in textile retailing is illustrated here by Marks & Spencer (M&S), the well-known...Starting at €8.20
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TiVo (Spanish version)
Wathieu, Luc; Zoglio, MichaelCase HBS-502S35MarketingTiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product bundling with satellite television receivers, aggressive pricing, and sales support, in order to boost demand for the new category. One important goal is to position TiVo as a stron...Starting at €8.20
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Innovation at 3M Corp. (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-602S05Service and Operations Management(1) 3M's approach to the management of innovation and understanding market needs, (2) an in-depth description of the Lead User method and its potential as applied to the medical business, and (3) the managerial challenges of introducing novel methods into a successful organization.Starting at €8.20
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Ritz-Carlton Hotel Co. (Spanish version)
Sucher, Sandra J.; McManus, StacyCase HBS-602S04In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity, to create award-winning service.Starting at €8.20
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Intel Corp.--1992 (Spanish version)
Froot, Kenneth A.Case HBS-203S04Financecomplementarity externalities and costs of finance, appropriability of returns on investments, the role of finance in high-tech and rapidly innovating sectors, the strategic uses of cash, analysis of capital structure and cash disbursement policies, the use of financial policy as a competitive weapon, and timing in the sale and purchase of equity-linked instruments.Starting at €8.20
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Intermountain Health Care (Spanish version)
Bohmer, Richard; Edmondson, Amy C.; Feldman, Laura R.Case HBS-604S16Intermountain Health Care (IHC), an integrated delivery system based in Utah, has adopted a new strategy for managing health care delivery. The approach focuses management attention not only on the facilities where care takes place but also on physician decision making and the care process itself, with the aim of boosting physician productivity and improving care quality, while saving money. This case explores the challenges facing Brent James, e...Starting at €8.20
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Dr. John's Products Ltd.
Sahlman, William A.Case HBS-803063-EEntrepreneurshipDescribes an entrepreneur's attempts to invent, manufacture, and distribute an inexpensive electric toothbrush.Starting at €8.20