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2028 items were found using the following search criteria
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Playing Games with Customers (Spanish version)
Ferrazzi, Keith; Chen, Jane; Zhan, Li; Li, ZhanArticle HBS-F0304BEntrepreneurshipComputer games aren't just for kids anymore, as Chrysler, Coca-Cola, and the U.S. Army are finding out. Whether selling cars or recruiting soldiers, games are attracting a new kind of player.Starting at €8.20
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R&D Comes to Services: Bank of America's Pathbreaking Experiments (Spanish version)
Thomke, StefanArticle HBS-R0304EAt the heart of business today lies a dilemma: Our economy is increasingly dependent on services, yet our innovation processes remain oriented toward products. In this article, Harvard Business School professor Stefan Thomke points out the challenges of applying the discipline of formal R&D processes to services. Most service companies have not established rigorous, ongoing R&D processes, Thomke says. But the author provides an in-depth look at a...Starting at €8.20
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Making Cool Brands Hot (Spanish version)
Blasberg, John; Vishwanath, VijayArticle HBS-F0306DMarketingConsumer-product consultants have analyzed the revenue growth of more than 500 major national brands and conclude that any brand, regardless of its competitive position, can outperform the average for its category through aggressive innovation and promotion.Starting at €8.20
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Are You In with the In Crowd (Spanish version)
Kleiner, ArtArticle HBS-R0307GLeadership and People ManagementAt the core of your company, there is a group of people who seem to call the shots--or, rather, all the shots seem to be called for their benefit. This core group can't be found on any organization chart. It exists in people's hearts and minds. It comprises the people whose perceived interests and needs are taken into account as decisions are made throughout the organization. In the best organizations, the core group can be a resource: Members re...Starting at €8.20
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Better Way to Innovate (Spanish version)
Chesbrough, Henry W.Article HBS-F0307AStrategyHarvard professor Henry Chesbrough takes a look at leading-edge companies' latest moves to harvest ideas from outside and to benefit from sharing their own R&D with others--even with competitors.Starting at €8.20
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What Really Works (Spanish version)
Nohria, Nitin; Joyce, William; Roberson, BruceArticle HBS-R0307CStrategytalent, leadership, innovation, and mergers and partnerships. A company that consistently follows this 4+2 formula has a better than 90% chance of sustaining superior performance, according to the authors.Starting at €8.20
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Customer Service Innovation (Spanish version)
Deshpande, Rohit; Hogan, HalCase HBS-517S16MarketingThe members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the gold standard for its innovative customer service, and the $100 million new seats project for the international market was planned to bolster that reputation. But with increased compet...Starting at €8.20
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Innovating for Cash (Spanish version)
Andrew, James P.; Sirkin, HaroldArticle HBS-R0309EDespite companies' almost fanatical worship of innovation, most new products don't generate money. That's because executives don't realize that the approach they take to commercializing a new product is as important as the innovation itself. Different approaches can generate very different levels of profit. Companies tend to favor one of three different innovation approaches, each with its own investment profile, profitability pattern, risk profi...Starting at €8.20
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Innovating a Classic at Airstream (Spanish version)
Riegel, Dicky; Morse, GardinerArticle HBS-F0310CStrategyAirstream's ability to innovate and grow depends on balancing longtime owners' expectations with new buyers' desires. In this conversation, president and CEO Dicky Riegel speaks about making sure that the more the iconic, egg-shaped aluminum trailers change, the more they remain the same.Starting at €8.20
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Finding Ideas (Spanish version)
Anderson, Chris; Fryer, Bronwyn; Morse, GardinerArticle HBS-F0311BLeadership and People ManagementA homogeneous workforce can be a hindrance when it comes to innovation. In this interview, Chris Anderson--the chairman and host of the annual Technology, Entertainment, and Design brainfest--argues for more diversity in the workplace.Starting at €8.20