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359 items were found using the following search criteria
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Henry Tam and the MGI Team (Spanish version)
Polzer, Jeffrey T.; Vargas, Ingrid; Elfenbein, Hillary AngerCase HBS-408S28Leadership and People ManagementWithin a short time frame, seven diverse team members assemble to write a business plan for a new company and struggle to define their roles, make decisions together, and resolve conflict. Henry Tam, a second-year Harvard MBA student, who joins an aspiring start-up company and a fellow classmate to enter the school's business plan contest. The founders of the company are two internationally accomplished musicians and a 1987 Harvard MBA, all Russi...Starting at €8.20
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Article HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Starting at €8.20
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Growth Outside the Core (Spanish version)
Zook, Chris; Allen, JamesArticle HBS-R0312EStrategythey were extraordinarily disciplined, applying rigorous screens before they made an adjacency move, and in almost all cases, they developed their repeatable formulas by carefully studying their customers and their customers' economics.Starting at €8.20
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I Am My Own Database (Spanish version)
Watson, Richard T.Article HBS-F0411AMarketingBy allowing consumers to control data about their purchases and preferences, says business and technology professor Richard T. Watson, companies can get a better sense of what their customers want to buy.Starting at €8.20
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Influencing Customer Behavior (Spanish version)
Frei, Frances X.Case HBS-607S12Sal Fishman, who has a car and is running late at an interview, and Anita Karr, who has just arrived at her reserved car's empty parking spot.Starting at €8.20
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How Big Is "Tall"? (Spanish version)
Krishna, AradhnaArticle HBS-F0504FMarketingConsumers make clear and consistent distinctions among sizes.Starting at €8.20
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Denying the Urge to Splurge (Spanish version)
Okada, Erica MinaArticle HBS-F0509KMarketingTo sell more goods, separate the necessities from the luxuries.Starting at €8.20
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Building Loyalty in Business Markets (Spanish version)
Narayandas, DasArticle HBS-R0509HMarketingCompanies often apply consumer marketing solutions in business markets without realizing that such strategies only hamper the acquisition and retention of profitable customers. Unlike consumers, business customers inevitably need customized products, quantities, or prices. A company in a business market must, therefore, manage customers individually, showing how its products or services can help solve each buyer's problems. And it must learn to r...Starting at €8.20
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Hazards of Hounding (Spanish version)
Dholakia, Paul M.Article HBS-F0510FMarketingCustomers who buy your product because they want to--not because you make them--are the most loyal, says Rice University's Paul M. Dholakia.Starting at €8.20
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Just in Time for the Holidays (HBR Case Study and Commentary)
McNulty, Eric; Johnson, M. Eric; Brandstatter, Horst; Hausman, Warren H.; Omrod, AnneArticle HBS-R0512A-EService and Operations ManagementIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But an unexpected spike in demand for one toy may leave children around the world disappointed on Christmas morning, whether they've been naughty or nice. At the same time, another toy's popularity threatens to plummet, leaving Santa and his elves faced with the prospect of millions of unloved plaything...Starting at €8.20