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359 items were found using the following search criteria
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The Launching of the Super Bock Mini (B). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-687(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €5.74
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The Launching of the Super Bock Mini (A). Market Studies in the Food Industry
Martins, Ramiro; Porfírio, Mario; Vilares Morgado, AndréCase AESE-M-A-686(I)-EMarketingThis case is divided into two parts, A and B. The first should be given to the students for preliminary study, while the second should be kept for class distribution.In the first part the situation is placed in context and described. The qualitative and quantitative market studies are presented, as well as the four proposed decisions. In the second part of the case we find an additional study, the ?Conjoint Analysis?, which allows an evaluation o...Starting at €8.20
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCase P-1079-EInformation Technologies, Service and Operations ManagementThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Starting at €8.20
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Creating the Demand Landscape: How Frito-Lay Positioned an Existing Brand to Intersect with Consumers' Daily Life--A New Approach to Measuring Consumer Behavior
Joachimsthaler, ErichBook Chapter HBS-4840BC-EStrategyRather than segmenting customers according to age, lifestyle, and regional and social characteristics, creating a demand landscape maps the intersection of behavior (activities, projects, tasks, and to-dos driven by goals, needs, urges, sensations, and desires in the social-cultural context) with the capacity of an innovation to fit in and embed itself in the way in which people operate every day. This chapter provides a step-by-step guide to cre...Starting at €8.20
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Connecting with and Engaging Customers: Strategies for Realizing Customer Advantage
Joachimsthaler, ErichBook Chapter HBS-4835BC-EStrategyA company cannot create customer advantage until it first connects with and engages consumers. Understanding the relationships consumers have with your organization will better enable you to grow in new markets, reinvent your business model, expand into adjacent markets, and build new demand-first growth platforms. This chapter is excerpted from "Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy."Starting at €8.20
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Reframing the Opportunity Space: How Allianz Identified New Opportunity Spaces--Studying the Demand Landscape for Hidden Growth Opportunities
Joachimsthaler, ErichBook Chapter HBS-4838BC-EStrategyA demand landscape provides a powerful point of departure to explore opportunities by using, figuratively speaking, a varied set of binoculars and photographic lenses. To ensure continued growth, your company must continually reframe its opportunity space and enlarge the areas where you can seek opportunities in order to stay relevant to customers' lives. This chapter uses the case of Allianz to illustrate the benefits of adopting breakthrough in...Starting at €8.20
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Internalizing the Innovation and Growth Agenda: Realizing Lasting Customer Advantage
Joachimsthaler, ErichBook Chapter HBS-4834BC-EStrategyEnjoying the success that a well-placed offering can produce, a company can easily allow its new success to inadvertently foster blind spots that hide future strongholds of consumer advantage. What's needed is a way for companies to embed a powerful new demand-first perspective toward profitable growth and innovation. This chapter describes the challenges GE Healthcare and Deutsche Telekom faced as they tried to do just that. This chapter is exc...Starting at €8.20
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107086-EInformation TechnologiesTeaching note to (106-057).Starting at €0.00
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Comcast Corp.
Elberse, Anita; Schreiber, JasonCase HBS-507080-EMarketingIn October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on regular "linear" viewership of programs airing every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising...Starting at €8.20
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Saxonville Sausage
Moore, KateCase HBS-2085-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Saxonville Sausage, a $1.5 billion manufacturer of pork sausage products, is experiencing financial stress becauseStarting at €8.20