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1174 items were found using the following search criteria
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Field Service for Corporate Clients (Spanish version)
Frei, Frances X.; Edmondson, Amy C.; Hajim, CoreyCase HBS-606S38Used as part of the first module of a course on Managing Service Operations, which addresses managing the operating role of customers (606-032). Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry standard is to have a technician onsite...Starting at €8.20
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Cooperation or Conflict (Spanish version)
Yoffie, David B.; Casadesus-Masanell, Ramon; Mattu, SashaCase HBS-706S45StrategyIntel and Microsoft. Set in 1995, the case asks how Intel and Microsoft should solve a serious division between the two companies that threatens the health of the PC industry.Starting at €8.20
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Technology and Human Vulnerability (Spanish version)
Turkle, Sherry; Coutu, Diane L.Article HBS-R0309BService and Operations ManagementFor most of the last 50 years, technology knew its place. It's very different today. Technology is not only ubiquitous but has become highly intrusive as well. On the Internet, people invent imaginary identities in virtual chat rooms. Children are growing up with interactive toy animals. If we want to be sure we'll like who we've become in 50 years, we need to take a closer look at the psychological effects of current and future technologies. The...Starting at €8.20
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Be Prepared (Spanish version)
Fuld, LeonardArticle HBS-F0311CStrategyIt's easy for corporate strategists to get bogged down by the vast amount of data available to them. The trick is to separate the wheat from the chaff--and that's where a sophisticated early warning system comes into play. Building one takes three steps: Anticipate specific futures, appoint sentries, and expedite decision making.Starting at €8.20
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Finding Ideas (Spanish version)
Anderson, Chris; Fryer, Bronwyn; Morse, GardinerArticle HBS-F0311BLeadership and People ManagementA homogeneous workforce can be a hindrance when it comes to innovation. In this interview, Chris Anderson--the chairman and host of the annual Technology, Entertainment, and Design brainfest--argues for more diversity in the workplace.Starting at €8.20
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Don't Just Do Something, Stand There! (Spanish version)
Moon, YoungmeArticle HBS-F0403AEntrepreneurshipSony's first household robot, AIBO, couldn't do much of anything useful. By reframing AIBO as a pet, the company found a way to capitalize on the product's imperfections and attract an unusually diverse group of new customers.Starting at €8.20
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Emerging Business Opportunities at IBM (B) (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-304S20StrategySupplements the (A) case.Starting at €5.74
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Pervasive Computing (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-304S21StrategySupplements the (A) case.Starting at €8.20
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Intellectual Property and Strategy (Spanish version)
Yoffie, David B.; Freier, DebbieCase HBS-710S14StrategyExplores the role of intellectual property in firms' strategies. Explains the legal and strategic differences between patents, copyrights, trademarks, and trade secrets and explores the multiple ways firms use these different legal protections to gain competitive advantage in the marketplace.Starting at €8.20
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Microsoft in 2004
Rukstad, Michael G.; Yoffie, David B.; Delacey, Brian J.; Freier, DebbieCase HBS-704508-EStrategySurveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.Starting at €8.20