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599 items were found using the following search criteria
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ZARA: Fast Fashion
Ghemawat, Pankaj; Nueno Iniesta, Jose LuisCase HBS-703497-EStrategyFocuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. Bu...Starting at €8.20
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Global Gamesmanship (Spanish version)
MacMillan, Ian C.; Van Putten, Alexander B.; Gunther McGrath, RitaArticle HBS-R0305DStrategyThe moves an organization makes in one market are designed to achieve goals in another in ways that aren't immediately apparent to its rivals. The authors--all management professors--call this approach "competing under strategic interdependence," or CSI. And where this interdependence exists, the complexity of the situation can quickly overwhelm ordinary analysis. Indeed, most business strategists are terrible at anticipating the consequences of...Starting at €8.20
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Renault-Nissan Alliance (Spanish version)
Yoshino, Michael Y.; Fagan, Perry L.Case HBS-304S08StrategyOn Wednesday, May 29, 2002, the board of directors of Renault-Nissan BV (RNBV) met for the first time to discuss the state of the alliance between Renault SA and Nissan Motors-two of the world's largest automakers. RNBV was a 50/50 joint venture company established in March of that year to oversee the strategy of the alliance and all activities undertaken jointly by Renault and Nissan. The new company would "steer alliance strategy and supervise ...Starting at €8.20
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArticle HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Starting at €8.20
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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArticle HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Starting at €8.20
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What Makes Global Firms Resilient (Spanish version)
Yergin, Daniel; Morse, GardinerArticle HBS-F0307BEconomicsIn his book and TV series Commanding Heights, Daniel Yergin traces the arc of globalization, illuminating the vitality of market capitalism and the unpredictability and fragility of markets. In this conversation, he considers where the growth will be in the next 20 years, what oil companies know about managing through uncertain times, and the unexpected course that globalization is currently taking.Starting at €8.20
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Supply Chain Challenges: Building Relationships (Spanish version)
Beth, Scott; Burt, David N.; Copacino, William; Gopal, Chris; Lee, Hau; Lynch, Robert Porter; Morris, Sandra; Kirby, JuliaArticle HBS-R0307EService and Operations ManagementSupply chain management is all about software and systems, right? Put in the best technology, sit back, and watch as your processes run smoothly and the savings roll in? Apparently not. When HBR convened a panel of leading thinkers in the field of supply chain management, technology was not top of mind. People and relationships were the dominant issues of the day. The opportunities and problems created by globalization, for example, are requiring...Starting at €8.20
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Emerging Threat: Human Rights Claims (Spanish version)
Schrage, ElliotArticle HBS-F0308BEconomicsIt's only a matter of time before some company becomes the Enron of human rights abuse, warns the general counsel in this fictional memo to the CEO. Activist U.S. courts are accepting more and more human rights claims against the business practices of global firms in developing countries. Companies should take steps now to avoid ugly and costly legal battles.Starting at €8.20
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Abraham Lincoln and the Global Economy (Spanish version)
Hormats, Robert D.Article HBS-R0308DEconomicsAbraham Lincoln would have well understood the challenges facing many modern emerging nations. In Lincoln's America, as in many developing nations today, sweeping economic change threatened older industries, traditional ways of living, and social and national cohesion by exposing economies and societies to new and powerful competitive forces. Yet even in the midst of the brutal and expensive American Civil war--and in part because of it--Lincoln ...Starting at €8.20
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Return of the Global Brand (Spanish version)
Quelch, John A.Article HBS-F0308DEconomicsWhat became of the golden age of global marketing? Where are the multinational companies churning out standardized products for a world of voracious consumers? A global economic slump and mounting anti-American sentiment put an end to that party. But the multinationals' retreat to local harbors may leave them ill prepared for what's about to happen.Starting at €8.20