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599 items were found using the following search criteria
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Thriving Locally in the Global Economy (HBR Classic) (Spanish version)
Kanter, Rosabeth MossArticle HBS-R0308HEconomicsMore and more small and midsize companies are joining corporate giants in striving to exploit international growth markets. At the same time, civic leaders worry about their communities' economic future in light of the impact of global forces on the operation and survival of businesses. How can communities retain local vitality yet still link their businesses to the global economy? Harvard professor Rosabeth Moss Kanter addresses that question in...Starting at €8.20
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Return of the Global Brand (Spanish version)
Quelch, John A.Article HBS-F0308DEconomicsWhat became of the golden age of global marketing? Where are the multinational companies churning out standardized products for a world of voracious consumers? A global economic slump and mounting anti-American sentiment put an end to that party. But the multinationals' retreat to local harbors may leave them ill prepared for what's about to happen.Starting at €8.20
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Globalizing the Cost of Capital and Capital Budgeting at AES (Spanish version)
Desai, Mihir A.; Schillinger, DougCase HBS-206S14FinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the company's international expansion h...Starting at €8.20
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Turning Gadflies into Allies (Spanish version)
Yaziji, MichaelArticle HBS-R0402JEconomicsMultinational companies are the driving force behind globalization, but they are also the source of many of its most painful consequences, including currency crises, cross-border pollution, and overfishing. These problems remain unsolved because they are beyond the scope of individual governments; transnational organizations have also proved unequal to the task. Nonprofit, nongovernmental organizations have leaped into the breach. To force policy...Starting at €8.20
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Global Marketing Operations (Spanish version)
Quelch, John A.; Harrington, AnnaCase HBS-507S19MarketingSamsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.Starting at €8.20
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Commerce and Justice (Spanish version)
Austin, James E.; Leonard, Herman B.; Quinn, James W.Case HBS-312S08Business Ethics and Corporate Social Responsibilityhow to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.Starting at €8.20
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How Global Brands Compete (Spanish version)
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L.Article HBS-R0409DMarketingIt's time to rethink global branding. More than two decades ago, Harvard Business School professor Theodore Levitt argued that corporations should grow by selling standardized products all over the world. But consumers in most countries had trouble relating to generic products, so executives instead strove for global scale on backstage activities such as production while customizing product features and selling techniques to local tastes. Such "g...Starting at €8.20
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Cultural Intelligence (Spanish version)
Earley, P. Christopher; Mosakowski, ElaineArticle HBS-R0410JLeadership and People ManagementIn an increasingly diverse business environment, managers must be able to navigate the thicket of habits, gestures, and assumptions that define their coworkers' differences. Foreign cultures are everywhere--in other countries, certainly, but also in corporations, vocations, and regions. Interacting with individuals within them demands perceptiveness and adaptability. And the people who have those traits in abundance aren't necessarily the ones wh...Starting at €8.20
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Littlest Sales Force (Spanish version)
Liautaud, BernardArticle HBS-F0410CMarketingSoftware CEO Bernard Liautaud explains how he's kept growth manageable by building his global sales force incrementally.Starting at €8.20
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Aligning Incentives in Supply Chains (Spanish version)
Narayanan, V.G.; Raman, AnanthArticle HBS-R0411FService and Operations ManagementIf the firms work together to serve consumers, they will all win. However, they can do that only if incentives are aligned. Companies must acknowledge that the problem of incentive misalignment exists and then determine its root cause and align or redesign incentives. They can improve alignment by, for instance, adopting revenue-sharing contracts, using technology to track previously hidden information, or working with intermediaries to build tr...Starting at €8.20