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2934 items were found using the following search criteria
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Indec
Munoz-Seca, Beatriz; Riverola, JosepCase P-796-EService and Operations ManagementStarting at €8.20
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Emerging paradigm in service management, The
Huete, Luis María; Schofield, MarkTechnical Note PN-301-EService and Operations ManagementService management has stringently adhered to a baseline concept for nearly three decades: minimize the cost and the dimensions of the service encounter in order to deliver the simplest, most inexpensive product to the consumer. Only recently have some "renegade" managers within the industry come to recognize that the service encounter is not a connection between two like mechanical parts, but rather an interpersonal exchange where a company seek...Starting at €8.20
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Business Strategy
Franquesa, J.; Ricart, Joan EnricTechnical Note DGN-442-EStrategyStarting at €8.20
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Amnesty International
Taylor G.; Valor Sabatier, JosepCase SI-36-EKnowledge and CommunicationThis case describes the mission, organisational structure and operation of Amnesty International, the world-wide organisation devoted to the defense of human rights. The issue of recruiting and fund raising is thoroughly explored.Starting at €8.20
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Sony España, S.A.: Pyxis
Pons, J. M.; Shimizu R.Case M-868-EMarketingA young product manager at Sony España is responsible for the preparation of a marketing plan for the launch of a new product in a category that is totally new for the company: a global positioning system for orientation, which has clear differences from the rest of its competitors. They must make decisions about price, distribution channels and estimate first-year sales in order to able to make the necessary orders from the factory in Japan.Starting at €8.20
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Coopers & Lybrand in Hungary (A) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S02Service and Operations ManagementMultinational professional services firm Coopers & Lybrand has decided to enter the Hungarian market and weighs its strategic options in light of the environment in which it will operate and its resources.Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888-EMarketingAnfi del Mar, S.A. is about to launch their five-star timeshare resort in Gran Canaria, one of the Canary Islands, to be marketed and sold to German, British and Spanish tourists. There is also an interest to expand the marketing effort to include the Scandinavian countries. On July of 1992, the time of writing of the case, the management team of Anfi del Mar, S.A. has finalised the plans for marketing and selling the resort. The land excavations...Starting at €8.20
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Diversity in Accounting Principles: A Problem, a Strategic Imperative, or a Strategic Opportunity (Spanish Version)
Bruns, William J., Jr.Case HBS-105S01Accounting and ControlProvides an introduction to the diversity of generally accepted accounting principles. An example shows how financial reports in one firm could differ depending on accounting methods and principles selected. Presents arguments that this may be a problem, an imperative for change, or a strategic opportunity for managers.Starting at €8.20
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Lácer, S.A. - Euroalliance
Renart, Lluís G.; Vilà, JoaquimCase DG-1008-EStrategyEuroalliance is a strategic alliance which was created in 1989 by three European pharmaceutical laboratories, all family-owned and directed towards the development of technological innovations. The main objective of the agreement is that by acting jointly their attraction will increase when it comes to winning licences from American and Japanese companies who have a minimal commercial presence in Europe, although other forms of collaboration are ...Starting at €8.20