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91 items were found using the following search criteria
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Moving People out of Danger (A): Special Needs Evacuations from Gulf Coast Hurricanes
Giles, David; Howitt, ArnoldCase HBS-HKS682-EStrategyIn late summer 2005, Hurricane Katrina - the worst natural disaster in U.S. history - wreaked havoc along the Gulf Coast, causing massive loss of life and property damage. (Just a few weeks later, Hurricane Rita would inflict even more suffering across much of the same area.) The evacuation of special needs individuals (e.g., the institutionalized, those with medical conditions, people without access to cars, etc.) from New Orleans was especially...Starting at €8.20
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Moving People out of Danger (B): Special Needs Evacuations from Gulf Coast Hurricanes
Giles, David; Howitt, ArnoldCase HBS-HKS700-EStrategyIn late summer 2005, Hurricane Katrina - the worst natural disaster in U.S. history - wreaked havoc along the Gulf Coast, causing massive loss of life and property damage. (Just a few weeks later, Hurricane Rita would inflict even more suffering across much of the same area.) The evacuation of special needs individuals (e.g., the institutionalized, those with medical conditions, people without access to cars, etc.) from New Orleans was especially...Starting at €5.74
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The Color Pink Is Bad for Fighting Breast Cancer
Puntoni, Stefano; Berinato, ScottArticle HBS-F1107D-EMarketingProfessor Stefano Puntoni set out to prove that breast cancer awareness campaigns were more effective when they incorporated the color pink. Instead, his studies repeatedly showed that pink made women less likely to recognize their risk of cancer and less likely to donate to research. And that led him to explore the surprising effects of gender cues in marketing messages.Starting at €8.20
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The Color Pink Is Bad for Fighting Breast Cancer (Spanish version)
Puntoni, Stefano; Berinato, ScottArticle HBS-F1107DMarketingProfessor Stefano Puntoni set out to prove that breast cancer awareness campaigns were more effective when they incorporated the color pink. Instead, his studies repeatedly showed that pink made women less likely to recognize their risk of cancer and less likely to donate to research. And that led him to explore the surprising effects of gender cues in marketing messages.Starting at €8.20
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Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (B)
Khanna, Tarun; Bijlani, TanyaCase HBS-712402-ENarayana Hrudayalaya (NH) has expanded into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary-care hospitals in smaller cities across India, with a goal to operate 30,000 beds in seven years, which will make it comparable with the world's largest hospital chains. NH operates the world's largest tele-cardiology network, which provides consultations to people in ...Starting at €5.74
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Cardiac Care for the Poor (B) (Spanish version)
Khanna, Tarun; Bijlani, TanyaCase HBS-714S16Business Ethics and Corporate Social ResponsibilityNarayana Hrudayalaya (NH) has expanded into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary-care hospitals in smaller cities across India, with a goal to operate 30,000 beds in seven years, which will make it comparable with the world's largest hospital chains. NH operates the world's largest tele-cardiology network, which provides consultations to people in ...Starting at €5.74
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Note on Bundled Payment in Health Care
Herzlinger, Regina E.; Huang, Charles C.Case HBS-312032-EThe note explains how bundled health care payment differs from fee-for-service payment; provides examples of the difference between the two; describes early innovators in bundling and their results; provides guidance on how to make it happen; and elucidates the legal issues bundling raises. Bundled payment will replace virtually all other health care payment formats. This note explains how and why.Starting at €8.20
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McKesson
Herzlinger, Regina E.; Kindred, NatalieCase HBS-312002-EMcKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010 revenues, just made its first foray into health care services with the acquisition of U.S. Oncology, an integrated cancer care company, whose expertise it could leverage in offerings catered to other physician specialties. Wi...Starting at €8.20
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China Novartis Institute for Biomedical Research: Building a sustainable, globally integrated research enterprise
Sato, Vicki L.; Jaeker, Christoph; Solanki, Pooja MehtaCase HBS-612048-ETo maximize their effectiveness, color cases should be printed in color. As the head of the Novartis Institute for Biomedical Research in China, En Li was shepherding a $1 billion R&D investment in China. So far he had been able to attract a large number of Chinese-born but US-trained scientists to play a critical role in establishing the site. How sustainable was this strategy, and what were the key things he had to do right to establish a globa...Starting at €8.20
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Cancer Treatment Centers of America: Scaling the Mother Standard of Care
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-312073-EThe CEO of a private and growing national network of specialty care hospitals focusing on advanced-stage and complex cancer treatments reflects on the firm's past phase of growth before meeting with the company's Chairman and founder to discuss how to further scale what they call the Mother Standard of Care and, in the process, change the face of cancer care.Starting at €8.20