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475 items were found using the following search criteria
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888-EMarketingAnfi del Mar, S.A. is about to launch their five-star timeshare resort in Gran Canaria, one of the Canary Islands, to be marketed and sold to German, British and Spanish tourists. There is also an interest to expand the marketing effort to include the Scandinavian countries. On July of 1992, the time of writing of the case, the management team of Anfi del Mar, S.A. has finalised the plans for marketing and selling the resort. The land excavations...Starting at €8.20
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Development of the Business Plan
Roure, JuanTechnical Note PN-332-EService and Operations ManagementThe paper presents a framework to consider when developing a business plan. The framework tries to separate two key issues in the process of entrepreneurship: Evaluating opportunities; how we screen «business opportunities» from «business ideas». Structuring the business; how we plan and structure our business to take advantage of the opportunity and develop it to its maximum potential. The framework could also be used as a guideline for developi...Starting at €8.20
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Mallas, S.A.
Nueno, Pedro; Sagarra R.Case E-10-EEntrepreneurshipMallas, S.A., founded by Juan Escudero and two other partners, was a company that manufactured mesh reinforcement for concrete structures. Using concentrated mesh reinforcement instead of the traditional steel-bar grids was more time-effective, which helped lower costs. Mallas wanted to penetrate the specific market segment of reinforced concrete, first in the south of Spain and later in the rest of the country.Starting at €8.20
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Sports 92 Tennis Club (Abridged)
Folts, F. E.; Mercader, P.; Vázquez- Dodero, Juan CarlosCase ASN-15-EDecision AnalysisStarting at €8.20
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Being an entrepreneur in a family business
Gallo, Miguel ÁngelTechnical Note DGN-512-EStrategyStarting at €8.20
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Being an entrepreneur in a family business (Portuguese Version, Brazil)
Gallo, Miguel ÁngelTechnical Note DGN-512-PBStrategyStarting at €8.20
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Farggi
Parés Canalias, Francisco; Renart, Lluís G.Case M-994-EMarketingIn August 1992, Haagen-Dazs opened its first ice cream parlour in Barcelona. In July 1993, Farggi, a small Spanish family-owned company, opened its own first luxury ice cream store just a few blocks away. This case is an example of how a small local company can compete against a very large multinational corporation. At the beginning of 1995, when Farggi already has 13 exclusive ice cream parlours in Spain, plus some 800 non-exclusive retail outle...Starting at €8.20