This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Catalog Advanced Search
240 items were found using the following search criteria
-
Who's Bringing You Hot Ideas (and How Are You Responding) (Spanish version)
Davenport, Thomas H.; Prusak, Laurence; Wilson, H. JamesArticle HBS-R0302DLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. There's an unsung hero in your organization. It's the person who's bringing in new ideas from the outside about how to manage better. This is the manager who, for instance, first uttered the phrase "Balanced Scorecard" in your hallways, or "real options," or "intel...Starting at €8.20
-
How to Pitch a Brilliant Idea (Spanish version)
Elsbach, Kimberly DArticle HBS-R0309JLeadership and People ManagementComing up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths to demonstrate how their new concepts are practical and profitable--only to be rejected by corporate decision makers who don't seem to understand the value of the ideas. Why does this happen? Having studied Hollywood executives who assess screenplay pitches, the author says the person on the r...Starting at €8.20
-
Finding Ideas (Spanish version)
Anderson, Chris; Fryer, Bronwyn; Morse, GardinerArticle HBS-F0311BLeadership and People ManagementA homogeneous workforce can be a hindrance when it comes to innovation. In this interview, Chris Anderson--the chairman and host of the annual Technology, Entertainment, and Design brainfest--argues for more diversity in the workplace.Starting at €8.20
-
Telling Tales (Spanish version)
Denning, StephenArticle HBS-R0405HLeadership and People ManagementA carefully chosen story can help the leader of an organization translate an abstract concept into a meaningful mandate for employees. The key is to know which narrative strategies are right for what circumstances. Knowledge management expert Stephen Denning explains that, for optimal effect, form should follow function. Challenging one professional storyteller's view that more is better, Denning points out that it's not always desirable (or prac...Starting at €8.20
-
Perfecting Cross-Pollination (Spanish version)
Fleming, LeeArticle HBS-F0409CLeadership and People ManagementThere's a way to build cross-functional innovation teams that can balance your appetite for risk with your hunger for a breakthrough. Do it wrong, and you may find yourself with a highly creative team producing a string of bad ideas.Starting at €8.20
-
Herb Baum on Innovation: Leapfrogging R&D (Spanish version)
Baum, Herb; Buchanan, LeighArticle HBS-F0410LCEO Herb Baum thinks R&D is not the same as innovation, and he thinks innovation should be everyone's business at Dial.Starting at €8.20
-
Encouraging Suggestive Behavior (Spanish version)
Nalebuff, Barry; Ayres, IanArticle HBS-F0412CLeadership and People ManagementProfessors Barry Nalebuff and Ian Ayres recommend a companywide "open" suggestion box that will lead to better ideas.Starting at €8.20
-
Lessons from the Egg Master (Spanish version)
Butman, JohnArticle HBS-F0505HMarketingFaberge perfected the concept of the artisan brand, says author John Butman.Starting at €8.20
-
Eureka Myth (Spanish version)
Evans, HaroldArticle HBS-F0506AEntrepreneurshipIn business lore, the eureka moment overshadows the more important matter of how an invention reaches the marketplace, says author Sir Harold Evans.Starting at €8.20
-
Managing for Creativity (Spanish version)
Florida, Richard; Goodnight, JamesArticle HBS-R0507LLeadership and People ManagementSAS has learned how to harness the creative energies of all its stakeholders, including its customers, software developers, managers, and support staff. Its framework for managing creativity rests on three guiding principles. First, help employees do their best work by keeping them intellectually engaged and by removing distractions. Second, make managers responsible for sparking creativity and eliminate arbitrary distinctions between "suits" an...Starting at €8.20