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240 items were found using the following search criteria
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$152,000 for Your Thoughts (Spanish version)
Carini, Gary; Townsend, BillArticle HBS-F0704DMaking employees prove their ideas' worth results in better concepts and more motivated workers. Executives must give people the tools to stand behind their ideas and must follow up with strong rewards.Starting at €8.20
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$152,000 for Your Thoughts
Carini, Gary; Townsend, BillArticle HBS-F0704D-EMaking employees prove their ideas' worth results in better concepts and more motivated workers. Executives must give people the tools to stand behind their ideas and must follow up with strong rewards.Starting at €8.20
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Leading Clever People (Spanish version)
Goffee, Rob; Jones, GarethArticle HBS-R0703DLeadership and People ManagementIt focuses on what overachievers can do to anticipate and prevent their own rough patches. Managing top talent isn't easy--but it's the most important job the majority of HBR readers have to do. And it can be done well. 2007 McKinsey Award winnerStarting at €8.20
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Boeing Co.: Moonshine Shop
Austin, Robert D.; Nolan, Richard L.; O'Donnell, ShannonCase HBS-607130-EStrategyDescribes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in place. The group routinely creates savings equal to multiples of their own budge through front-lines process innovation and support of staff on-the-floor.Starting at €8.20
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The Creating Mind: Harnessing Its Power for Success
Gardner, HowardBook Chapter HBS-4645BC-ELeadership and People ManagementAs this chapter illustrates, the creative mind is highly sought after in our innovation-driven economy. The creator stands out in terms of temperament, personality, and stance. This chapter is excerpted from "Five Minds for the Future."Starting at €8.20
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Creativity and Innovation. How to Encourage Them
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-54-ELeadership and People ManagementThis technical note is intended to help develop the competence of creativity. Companies are not creative and innovative in themselves, as abstract entities. If a company is creative, it is because the people in it are creative. But is creative talent confined to a privileged few, or can it be acquired? Talent is made up of attitude and aptitude, that is, the will and the ability to be creative. This technical note looks at how creative attitude a...Starting at €8.20
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Picking Winners: A Conversation with MacArthur Fellows Program Director Daniel J. Socolow
Socolow, Daniel J.; Coutu, Diane L.Article HBS-R0705H-ELeadership and People ManagementIn the business world, "creativity" has become the latest buzzword. How to attract, nurture, and direct the extraordinarily talented people who will come up with the next Lipitor, Sony Walkman, or iPod is an enduring topic among businesspeople. As the director of the MacArthur Fellows Program, Daniel J. Socolow has considerable experience with the process of rooting out creativity. In this conversation with HBR senior editor Diane Coutu, he descr...Starting at €8.20
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Banco Sabadell Group 2004
Hartmann, Vivian; Renart, Lluís G.Case M-1193-EMarketingThis case is a continuation of M-1178-E "Banco Sabadell Group, 1996". It describes the events and issues arising from Banco Sabadell's expansion in the period from 1996 to 2004. In particular, it presents the choice of a new name and corporate visual identity following the acquisition of Banco Atlántico. Various options are considered.Starting at €8.20
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Camper: Imagination is not Expensive
Mitchell, Jordan; Velamuri, RamaCase E-105-EEntrepreneurshipCamper is one of Spain's most well-known brands in and outside of the country. Throughout its 30-year history, Camper has been known for its innovative designs, approach to outsourcing manufacturing and its in-store design. As of 2005, its facing increasing competition from multinationals such as Nike. Students will be faced with understanding how Camper has brought creativity and imagination to their business and what management can do to thrive...Starting at €8.20
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Octone Records
Elberse, Anita; Ofek, ElieCase HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Starting at €8.20