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235 items were found using the following search criteria
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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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Greening of the Balance Sheet (Spanish version)
Peng, Mike W.; White, AnthonyArticle HBS-F0603HEconomicsThe growing market in credits for greenhouse gas emission put into effect by the Kyoto Protocol will have an increasingly dramatic impact on firms' income statements as well as their balance sheets.Starting at €8.20
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Apple Computer, 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S05StrategyApple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?Starting at €8.20
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Developing the Sustainability Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-108S10StrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water treatment systems, want strong financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a mana...Starting at €8.20
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Amanco: Developing the Sustainability Scorecard
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-107038-EStrategyDescribes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and coStarting at €8.20
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Managing a Sustainable Supply Chain (Spanish version)
Goldberg, Ray A.; Droste Yagan, JessicaCase HBS-909S01StrategyMcDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.Starting at €8.20
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McDonald's Corp.: Managing a Sustainable Supply Chain
Goldberg, Ray A.; Droste Yagan, JessicaCase HBS-907414-EKnowledge and CommunicationMcDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.Starting at €8.20
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Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design
Larson, AndreaCase DARDEN-ENT-0099-EEntrepreneurshipWith Method standing at number seven on Inc. magazine's list of the 500 fastest-growing companies in 2006, cofounder Adam Lowry is searching for a biodegradable cleaning cloth to expand Method's line of “green” household products. Sustainable design principles have been a guiding force in Method’s strategy, and being biofriendly is critical. So is sourcing in the United States. But only China can manufacture the corn-based cloth Lowry has in mind...Starting at €8.20
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Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability
Lee, Deishin; Bony, LionelCase HBS-607003-EService and Operations ManagementHerman Miller, an office furniture supplier, decided to implement the cradle-to-cradle (C2C) design protocol during the design of its mid-level office chair, Mirra. The C2C protocol was a set of environmentally friendly product development guidelines created by architect William McDonough and chemist Michael Braungart. The essence of this protocol was to eliminate waste and potentially harmful materials by designing the product so that, at the en...Starting at €8.20
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Moving Toward Environmental Sustainability (Spanish version)
Lee, Deishin; Bony, LionelCase HBS-612S13Service and Operations Managementdesign decisions, manufacturing, and supply chain management. The proximate decision point in the case is whether the company should replace the polyvinyl chloride (PVC) material in the arm pads of the Mirra chair. PVC was a highly toxic material to manufacture and dispose of and thus violated the C2C protocol. However, it was the standard material for arm pads and many other parts in the office furniture industry as it was durable, scratch resi...Starting at €8.20