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78 items were found using the following search criteria
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From Perception to Imagination: How Iconoclasts Free Themselves from Conventional Thinking
Berns, GregoryBook Chapter HBS-7750BC-EHumans depend on vision, more than any other sense to navigate through the world. Most of the time, the efficiency of our visual systems works to our advantage. Automatic processes, however, also get in the way of seeing things differently. Automatic thinking destroys the creative process that forms the foundation of iconoclastic thinking. This chapter takes a close look at the ways in which iconoclasts break down the brain's categorization proce...Starting at €8.20
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Fear: The Inhibitor of Action--How Iconoclasts Free Themselves from Fear
Berns, GregoryBook Chapter HBS-7751BC-EHumans possess a stress response system that evolved in very different circumstances than exist today. In fact, the stress system is so important and active that it can override every other system in the brain. It reacts when provoked, and this reaction is powerful enough to derail many of the most innovative people out there. How does an iconoclast squelch the fear of the unknown, the fear of physical harm, and the fear of social isolation that ...Starting at €8.20
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Through the Eye of an Iconoclast: Think Differently by Seeing Differently
Berns, GregoryBook Chapter HBS-7749BC-EDale Chihuly is a prototypical iconoclast: he has single-handedly torn down conventional notions of glass art and created something entirely new in its place. He has been able to do so partly because an accident that left him blind in his left eye forced his brain to reinterpret visual stimuli in a new way. In this chapter, neuroscientist Gregory Berns explains how the iconoclast perceives things differently than most people in order to illustrat...Starting at €8.20
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Brain Circuits for Social Networking: How Successful Iconoclasts Leverage Social Intelligence
Berns, GregoryBook Chapter HBS-7753BC-EA key driver of success for iconoclasts who consistently challenge conventional thinking is social intelligence, or the ability to sell your unconventional ideas to others. Connecting with noniconoclasts depends on two aspects of social intelligence: familiarity and reputation. Both functions can be understood through the circuits in the brain that implement them. This chapter is excerpted from "Iconoclast: A Neuroscientist Reveals How to Think ...Starting at €8.20
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Private Spaceflight: A Case Study of Iconoclasts Working Together
Berns, GregoryBook Chapter HBS-7755BC-EPutting ordinary citizens into space strikes most people as crazy. Space is a frontier that the vast majority of humanity currently has no access to, no interest in, and wonders why anyone should spend exorbitant sums of money to travel to. To even consider such a venture flies in the face of conventional wisdom, which is why the privatization of spaceflight represents a unique case study in iconoclasm. The key players are all people who exemplif...Starting at €8.20
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The HBR List: Breakthrough Ideas for 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902A-EOur annual survey of ideas and trends that will make an impact on business: Elizabeth Warren and Amelia Tyagi believe consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial...Starting at €8.20
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Inappropriate Self-Interest: A Beguiling and Unconscious Influence on Decision Making
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3611BC-EThe demise of Enron stands out as an iconic story of self-interest and its corrosive effect on decision making. This story of corruption, however, is extreme, and we might be tempted to think that self-interest is a rare influence on decision making, limited to a few dishonest or misguided people. Not true. In fact, the impact of self-interest is much more pervasive. It can affect the decisions of the most thoughtful and upstanding leaders. It ca...Starting at €8.20
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Reducing Risks with Safeguards: Techniques for Guarding Against the Mental Distortions that Lead to Bad Decisions
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3613BC-EThe Bay of Pigs was a military and political fiasco, but President Kennedy learned from his mistake and created a process that reduced the risk of a flawed decision when faced with the Cuban Missile Crisis the following year. He recognized the potential to prejudge the situation, draw on misleading experiences, and be over-influenced by self-interest, so safeguards were put in place to guide his decision making. Safeguards can involve a wide rang...Starting at €8.20
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Emotional Tagging: How Our Mental Processes Increase the Likelihood of Making Flawed Decisions
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3607BC-EWhen someone makes a bad decision, it is often said that that person let his emotions get in the way of clear judgment. According to the authors, it is true that the brain's decision making processes rely heavily on emotions. When the brain stores a memory of an event or action, it also stores an associated emotion with it. This is called "emotional tagging," an unconscious process that helps us assess a situation and identify a suitable action p...Starting at €8.20
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Misleading Experiences: How to Spot This Common Cause of Flawed Decisions
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3609BC-EComplex decisions involving interpretation and judgment are difficult to get right. Especially considering the fact that our brains have developed decision making processes that rely heavily on our past experience. Misleading experiences are a common source of error in decision making that occur when the brain erroneously connects memories that seem similar to the situation we are currently assessing. But how do we know when an experience is misl...Starting at €8.20