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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced to 50,000 points. They were also refocus...Starting at €6.75
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The Development Future: Rivals, Tools, and Sources of Advantage
Clark, Kim B.; Fujimoto, TakahiroBook Chapter HBS-5177BC-EService and Operations ManagementIn this chapter, the authors look ahead to what the development process and competitive advantage in the automobile industry will look like in the 1990s and beyond. This chapter is excerpted from "Product Development Performance: Strategy, Organization, and Management in the World Auto Industry."Starting at €6.75
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Leadership and Organization: The Heavyweight Product Manager--Enhancing Product Development Performance
Clark, Kim B.; Fujimoto, TakahiroBook Chapter HBS-5175BC-EService and Operations ManagementHow a firm organizes development and the nature of leadership it creates influences the number of people involved, the speed of problem solving, and the quality of the solutions that emerge. In this chapter, the authors look closely at leadership and organization in development and their impact on performance. This chapter is excerpted from "Product Development Performance: Strategy, Organization, and Management in the World Auto Industry."Starting at €6.75
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Integrating Problem-Solving Cycles: Enhancing Product Development Performance
Clark, Kim B.; Fujimoto, TakahiroBook Chapter HBS-5174BC-EService and Operations ManagementProduct development can be described and analyzed as a system of interconnected problem-solving cycles. This chapter explores several approaches to achieving the integration of problem-solving cycles, providing insight into what effective integration really means and what is required to achieve it. This chapter is excerpted from "Product Development Performance: Strategy, Organization, and Management in the World Auto Industry."Starting at €6.75
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Kjell and Company: Motivating Salespeople through the Sales-Force Compensation Plan (B)
Chung, Doug J.Case HBS-517133-EMarketingStarting at €6.75
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From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)
Ofek, Elie; Eiran, MargotCase HBS-517103-EMarketingIn June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel's strong innovation track record and the country's reputation as the "start-up nation." Despite the economic miracle the country had wrought since its founding, he knew he could not be complacent. On the one hand, in 2015 Israeli start-ups raised record-breaking amounts of venture capital, and exits for the year totaled over $8 billion. On the o...Starting at €6.75
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1436: The First Pure Chinese Luxury Fashion Brand?
Keinan, Anat; Crener, Sandrine; Chang, Hannah H.Case HBS-517100-EMarketingThe case traces the birth of 1436, a new luxury brand specialized in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The brand name was inspired by the measurement of superfine baby cashmere fibre (14 micrometers in diameter and 36 millimeters in length). It is estimated that only 2 out of 1,000 grams ...Starting at €6.75
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Kameda Seika: Cracking the US Market
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-517095-EMarketingIn spring 2016, Kameda's CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company's US subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product in Japan, Kakinotane, as well as other types of rice...Starting at €6.75
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From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem
Ofek, Elie; Eiran, MargotCase HBS-517066-EEntrepreneurshipIn June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel's strong innovation track record and the country's reputation as the 'startup nation.' Despite the economic miracle the country had wrought since its founding, he knew he could not be complacent. On the one hand, in 2015 Israeli start-ups raised record-breaking amounts of venture capital, and exits for the year totaled over $8 Billion. On the ot...Starting at €6.75